Growth Marketing Associate

Overview

The Growth Marketing Associate supports the planning, execution, and optimization of marketing initiatives aimed at generating leads and expanding the company's digital presence. This role assists in launching and managing campaigns across multiple marketing channels, including search advertising, messaging campaigns, and emerging platforms. The position involves working closely with leadership and internal teams to research new marketing strategies, leverage AI tools, track lead performance, and continuously identify opportunities to improve marketing efficiency and growth. The ideal candidate is both creative and analytical, with a strong interest in digital marketing, technology, and growth-focused strategies.

We are looking for a creative and motivated Growth Marketing Associate to support and execute marketing initiatives across our brands. This role focuses on driving lead generation, launching marketing campaigns, exploring new marketing platforms, and improving customer acquisition strategies.

The ideal candidate is both analytical and creative, capable of executing campaigns while also researching new tools, platforms, and AI technologies that can help scale marketing efforts.

You will work closely with leadership and internal teams to support marketing activities and help grow the company's digital presence.

Launch and manage marketing campaigns across various platforms including:

Google Ads

Bing Ads

Yelp Ads

Thumbtack

Other lead generation platforms

Monitor and optimize campaigns to improve lead quality and cost efficiency.

Create and manage email, SMS, and messaging campaigns.

Develop customer communication strategies including promotions, reminders, and follow-ups.

Utilize marketing automation tools to improve engagement and conversion rates.

Research and identify new marketing platforms and tools that can generate leads.

Test and evaluate emerging advertising channels.

Stay updated on marketing trends, technologies, and best practices.

Research and utilize AI tools to improve marketing workflows, campaign management, and automation.

Identify opportunities to scale marketing through automation and new technologies.

Help develop systems to track marketing leads and performance.

Monitor and analyze campaign metrics including:

Lead volume

Cost per lead

Conversion rates

Provide insights and recommendations for campaign improvements.

Coordinate with internal teams and external marketing partners supporting areas such as social media, advertising, and content creation.

Ensure marketing initiatives remain aligned across all platforms and teams.

Assist in bringing marketing activities in-house when appropriate to improve efficiency and scalability.

Website & Content Support

Assist with website updates, landing pages, and marketing content.

Support the development of promotional materials, campaigns, and creative assets.

Work closely with leadership and operational teams to support marketing initiatives.

Coordinate with designers, developers, and marketing partners when needed.

Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Basic experience in digital marketing.

Familiarity with advertising platforms such as Google Ads, social media ads, or similar tools.

Strong research, analytical, and organizational skills.

Creative mindset with the ability to test and implement new marketing ideas.

Interest in AI tools and marketing automation technologies.

Ability to manage multiple projects in a fast-paced environment.