Growth Marketing Lead - UAE & International

The Growth Marketing Lead is responsible for driving customer acquisition, engagement, and revenue growth across UAE and international markets through data-driven marketing strategies. The role focuses on scaling digital channels, optimizing performance, and identifying new growth opportunities across the customer lifecycle.

Responsibilities & Duties: 

Growth Strategy & Planning:

• Develop and implement growth marketing strategies aligned with business expansion goals across UAE and global markets

• Identify new growth opportunities, channels, and market segments

• Define and manage the full customer funnel from acquisition to retention 

Customer Acquisition & Performance Marketing:

• Lead paid media strategies across channels including Google, Meta, LinkedIn, programmatic, and af iliates

• Optimize campaigns to maximize ROI, conversion rates, and customer acquisition cost (CAC)

• Continuously test and scale high-performing channels and campaigns 

Data Analytics & Optimization:

• Analyze marketing data, user behavior, and campaign performance to drive decision-making

• Implement A/B testing, conversion rate optimization, and growth experiments

• Track KPIs such as CAC, LTV, conversion rates, and churn 

Digital Channels & Campaign Execution:

• Oversee execution across digital channels including SEO, SEM, social media, email, and web

• Ensure consistent and localized campaigns for UAE and international audiences

• Leverage marketing automation and CRM tools for targeted campaigns 

Product & Customer Experience:

• Collaborate with product and UX teams to improve onboarding, engagement, and retention

• Optimize customer journeys and digital touchpoints for better user experience

• Use insights to enhance personalization and segmentation strategies

Team Leadership & Stakeholder Management:

• Lead and mentor the growth marketing team

• Collaborate with cross-functional teams (sales, product, technology, and regional teams)

• Manage external agencies and partners for campaign execution 

Market Expansion & Localization

• Adapt strategies for different international markets and cultural contexts

• Conduct market research and competitor analysis

• Ensure compliance with regional digital marketing regulations 

Qualifications Requirements: 

• Bachelor's degree in marketing, Business Administration, Digital Media, or related ield.

• 6–10+ years of experience in growth marketing or performance marketing, including international exposure.

• Proven track record of driving measurable growth in customer acquisition and revenue.

• Strong expertise in digital marketing platforms, analytics tools, and marketing automation.

• Experience managing multi-market or global campaigns.

• MBA or relevant certifications (Google, Meta, HubSpot) are an advantage.

Key Skills: 

• Strong expertise in performance marketing and growth strategy across multiple channels. 

• Advanced analytical and data-driven decision-making skills.

• Proiciency in tools such as Google Analytics, CRM systems, and marketing automation platforms. • Experience in A/B testing, conversion rate optimization, and growth experimentation.

• Strong leadership, team management, and stakeholder engagement skills.

• Ability to manage budgets effectively and optimize marketing spend.

• Excellent communication and strategic thinking abilities.