We are looking for a data-driven, entrepreneurial, and highly creative Growth Marketing Manager to lead our acquisition, retention, and monetization strategies. In this role, you will own the full funnel ($AARRR$) for our web and mobile app ecosystem. Your primary focus will be scaling active user bases, optimizing digital gift card and voucher sales, and crafting highly localized growth experiments tailored specifically to the Saudi Arabian market.
Core Responsibilities
- Funnel Optimization: Drive end-to-end growth strategies to scale new user acquisition, increase activation rates, boost repeat purchases, and maximize LTV while keeping CAC optimized
- Campaign & Performance Marketing: Plan, execute, and scale paid acquisition campaigns across programmatic networks, Google Ads, Snapchat, TikTok, and Meta
- Saudi Market Localization: Shape marketing messaging, local holiday campaigns (e.g., Ramadan, National Day, Founding Day), and seasonal promotional bundles that deeply resonate with Saudi culture and consumer behavior
- Gaming & Digital Card Ecosystem Management: Collaborate closely with the product and commercial teams to build growth loops around high-demand items
- App Growth & Lifecycle Marketing: Maximize mobile app adoption, utilizing push notifications, SMS marketing, and in-app triggers via marketing automation tools to re-engage dormant users and attract new users
- Data & Analytics: Maintain continuous tracking of key eCommerce and growth metrics, including conversion rates, AOV, ROAS, and churn rate
Job Requirements:
- Experience & eCommerce Background: 5–7+ years of specialized experience in Growth Marketing, Performance Marketing, or Lifecycle Marketing. Direct experience working within a fast-paced eCommerce platform, digital marketplace, or consumer fintech app is mandatory.
- Saudi Market Expertise (Highly Preferred): Deep understanding of the Saudi digital ecosystem, online shopping preferences, and seasonal consumer behavior (e.g., peak hours during Ramadan, Saudi National Day, payday spend habits, etc.
- Local Channels: Proven experience running profitable campaigns on platforms critical to the KSA market, such as Google Ads, Snapchat, TikTok, and Twitter/X.
- Payment Ecosystem Knowledge: Familiarity with Saudi-specific payment methods (Mada, STC Pay, Apple Pay) and how they impact conversion rates at checkout.
- Language Proficiency: Full professional fluency in both Arabic and English (written and spoken) is required to successfully create and evaluate localized copy.
- Data Fluency: Advanced ability to analyze complex datasets and translate them into actionable growth experiments using tools like Google Analytics, Google Data Studio, Firebase, Mixpanel, AppsFlyer, or Adjust.
- Technical Growth Skills: Strong familiarity with SEO/ASO (App Store Optimization), conversion rate optimization (CRO), and marketing automation tools (e.g., Braze, Insider, Clevertap, or MoEngage) as well as Digital Campaigns Structures and Optimizations.
