The Gym & Wellness Director will lead the development and operation of Earth Riyadh's wellness offering, creating a space that goes beyond fitness to become part of everyday life.
This role oversees the full wellness ecosystem, including gym operations, classes, recovery facilities, memberships, and revenue streams. From pre-opening through ongoing operations, the Director will be responsible for building a commercially strong and culturally relevant concept aligned with Earth Hotels identity.
It requires a balance of operational discipline and creative thinking, with a strong understanding of financials and experience in building or managing fitness or wellness concepts, alongside the ability to drive both performance and engagement.
What on Earth Will You Do
- Lead the development and pre-opening setup of the gym and wellness facilities, including studios and recovery areas.
- Define and implement the overall wellness concept in alignment with Earth Hotels brand.
- Develop and manage membership models, pricing strategies, and packages.
- Build and oversee the department's budget, P&L, and financial forecasting.
- Identify and drive additional revenue streams, including personal training, classes, partnerships, retail, and events.
- Design and implement a dynamic class schedule and wellness programming.
- Establish partnerships with trainers, instructors, and wellness practitioners.
- Recruit, train, and lead the wellness team, ensuring high performance and strong team culture.
- Set and maintain service standards that align with Earth Hotels values and guest experience expectations.
- Monitor performance metrics, utilisation, and member engagement, and take action to optimise results.
- Ensure seamless integration of wellness into the overall guest journey in collaboration with other departments.
- Create a strong local community through memberships and activations.
- Oversee day-to-day operations of the gym and wellness facilities.
- Ensure compliance with health, safety, and regulatory requirements.
- Work closely with Founders, Operations, and property teams to ensure alignment and execution.
- Support sustainability initiatives and responsible operational practices.
