About the Company
6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1400+ fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo, Marks & Spencer's, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi's, Nike, Adidas, Loreal, and Inglot amongst many more. 6thStreet.com recently opened GCC's first Phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms.
Overview: -
The Beauty Category Manager will be responsible for building, launching, and scaling the Beauty category within an established fashion ecommerce platform. The role combines P&L ownership, assortment and brand strategy, trading, and crossfunctional execution to create a differentiated beauty destination that complements the core fashion business and drives incremental revenue, margin, and customer engagement.
Key Responsibilities:-
1. Strategy & P&L Ownership
- Define the Beauty category strategy (mass, masstige, prestige, niche) aligned with the overall business vision and target customer.
- Own the Beauty category P&L: revenue, margin, discounts, stock turns, and marketing spend efficiency.
- Build a 13-year roadmap for the Beauty business: assortment depth, brand portfolio, channels (own inventory vs marketplace), and regional expansion.
- Analyze market trends, competition, pricing, and consumer behavior in the GCC to identify white spaces and growth opportunities.
2. Assortment & Brand Portfolio
- Identify, source, and onboard the right mix of brands across makeup, skincare, fragrance, haircare, tools, and emerging subsegments (clean beauty, Kbeauty, dermo cosmetics, etc.)
- Develop and own the assortment architecture (good/better/best, price ladders, hero SKUs, exclusives, sets and bundles).
- Negotiate commercial terms with brands and distributors (margins, trading terms, marketing support, exclusivity, payment terms, returns).
- Partner with suppliers to secure online exclusives, launches, and collaborations tailored for the platform's customer base.
3. Trading, Pricing & Promotions
- Build and execute the trading calendar for Beauty (launches, campaigns, seasonal peaks like Ramadan, Eid, gifting, Singles Day, 11.11, 12.12, Black Friday).
- Define pricing strategy and guardrails for the category, balancing competitiveness, brand positioning, and profitability.
- Plan and optimize promotions, bundles, and markdowns to drive sellthrough, AOV, and margin.
- Monitor daily/weekly performance (traffic, conversion, basket metrics, sellthrough, stock cover) and take rapid actions on pricing, visibility, and assortment.
4. Customer Experience & Merchandising
- Partner with UX, Product, and Content teams to design a bestinclass beauty experience: navigation, filters, shade and skintype attributes, routines, and discovery journeys.
- Ensure highquality product content (visuals, shade imagery, swatches, howto content, ingredients, claims, usage instructions) to drive confidence and reduce returns.
- Define onsite merchandising strategy for Beauty: landing pages, category pages, ranking rules, crosssell/upsell with fashion, and personalized recommendations.
- Work with CRM and Performance Marketing to create customer journeys for new, lapsed, and highvalue beauty shoppers (sampling, loyalty, subscription, replenishment flows).
5. Operations, Supply & Inventory
- Collaborate with Demand & Supply Planning on forecasts, launch volumes, safety stocks, and lifecycle management for Beauty SKUs.
- Align with Operations/Warehouse on specific needs for beauty (fragile items, aerosols, temperature sensitivity, expiry/batch tracking, regulations).
- Ensure regulatory compliance for beauty products (local registration requirements, labelling, restricted ingredients, import rules) in coordination with Legal/Regulatory.
- Monitor returns, damages, and expiries; drive action plans to reduce waste and improve operational efficiency.
6. Data, Insights & Continuous Improvement
- Use analytics to understand customer behavior (entry categories, hero SKUs, replenishment cycles, crosscategory behavior between fashion and beauty).
- Build dashboards and review performance at brand and subcategory level; rationalize assortment and shift investment to highpotential areas.
- Test and scale initiatives (sampling programs, beauty boxes, subscription/replenishment, virtual tryon, consultations) based on data and customer feedback.
- Stay on top of global and regional beauty trends, new brands, ingredients, formats, and digital experiences.
7. Stakeholder Management & Leadership
- Act as the GM for Beauty internally, coordinating with Buying, Planning, Marketing, Product, Operations, Finance, and Customer Care.
- Present business plans, performance reviews, and investment cases to senior leadership.
- If senior level: lead and coach a small team of assistant category managers, buyers, or coordinators; build capabilities in beauty category management.
Qualifications & Experience: -
- Bachelor's degree in Business, Marketing, Fashion/Retail Management, or related field; Master's degree is a plus.
- 810 years of experience in beauty or personal care within ecommerce, retail, or distribution; at least 3-4 years with direct category/brand ownership.
- Strong understanding of the GCC beauty market, customer preferences, and regulatory landscape.
- Proven track record of building or significantly scaling a category or brand portfolio, with measurable impact on sales and margin.
- Experience working in a fastpaced ecommerce environment; marketplace/omnichannel exposure is an advantage.
Benefits: -
- Full-time role
- Competitive salary
- Company employee discounts across all brands
- Visa and Medical insurance
- Collaborative work environment
