Head of Brand & Growth
Company: Infinite Code / Numu
Location: Dubai, UAE (On-site)
About Numu Numu is a modern financial platform designed to help people manage, move, and grow their money using next-generation digital infrastructure.We are building a simple, transparent, and user-centric financial experience for a global audience, with a strong focus on trust, clarity, and long-term sustainability.
The OpportunityWe are hiring our first senior marketing leader to shape how Numu is positioned, understood, and adopted.This role is responsible for defining Numu's brand, narrative, and growth strategy in a highly considered and responsible manner, working closely with leadership to ensure our external messaging is accurate, clear, and aligned with the company's long-term vision.
What You'll Own Brand & Positioning- Define Numu's external narrative and value proposition
- Ensure all messaging is clear, accurate, and responsibility-led
- Build a calm, trustworthy brand that resonates with users and partners
- Own tone of voice across product, website, content, and campaigns
Growth Strategy- Design sustainable user acquisition strategies that prioritise education and trust
- Build organic and partnership-led growth loops
- Introduce performance channels carefully and deliberately
- Avoid incentive structures or messaging that could be misleading or high-risk
Go-to-Market- Lead launch and rollout strategy across channels
- Collaborate closely with Product, Legal, and Finance to ensure alignment
- Own external communications and brand consistency
What We're Looking For Must-Haves
- Experience marketing financial products, platforms, or regulated-adjacent technology
- Strong understanding of how language and positioning affect perception
- Proven ability to work alongside legal/compliance teams
- Ability to simplify complex concepts without over-promising
- High judgement and restraint in messaging
Not a Fit If
- You rely on hype-driven or speculative marketing
- You use aggressive or misleading financial language
- You ignore regulatory or reputational risk
- You optimise for short-term growth over long-term trust
