Mashreq NeoBiz is a market-leading all-digital banking proposition for SMEs in UAE over the last four years it has become a very important and fast-growing part of the Retail Banking Group in Mashreq. Since its inception in 2019, the business has grown exponentially in terms of number of clients, balance sheet, and profitability. The business currently has approximately 50,000 companies as clients.
Role
NeoBiz Business Development Head is one of the senior-most leadership roles in Business Banking, reporting to the Head of Business Banking & NeoBiz. This multi-faceted role covers the following key areas:
Overall responsibility for scaling up NeoBiz through client acquisition and channel management.
- Build and expand a network of introducers, including Trade License Authorities, Corporate Service Providers, Accountants, Tax Consultants etc to drive New to Bank (NTB) leads.
- Responsible for necessary controls on the introducer channel, from AML and brokerage payments perspective
- Manage a team of Channel Managers who will own key channel relationships.
- Responsible for appropriate allocation and prioritisation of marketing spend for NeoBiz, and work closely with the Marketing team for execution of client acquisition campaigns
- Ideate and execute client events to boost NeoBiz acquisition and foster close relationships with Channel Partners
- Constantly gather feedback from clients and channel partners to shape the onboarding journey and our CVP, including new product development ideas for NeoBiz Work closely with the Product team for executing such ideas.
- Responsible for originating commercial agreements with adjacent industries such as Accounting System providers (eg Xero, Tally), invoicing system companies, payroll processors, ecommerce platforms, with a view to increase client acquisition.
- Work closely with relevant squads (Onboarding/ MashreqBiz/ Payments) to enable these in our onboarding and service journeys.
- Own digital portfolio management for NeoBiz, in collaboration with our Analytics team and our Marketing team, to maximize client engagement
- Manage a tele-calling unit for application drop off calling
- Carry P&L targets for Client acquisition, Balance sheet generation, new revenues, marketing & partnerships expenses and staff expenses.
- Client acquisition targets
- Onboarding experience, as measured through TAT and Client Satisfaction score
- Optimise marketing spend and channel payouts for the best commercial outcome
- Maximise the number and quality of channel partnerships
- Hire and retain high quality team members and ensure they receive the best available training
- Identify process improvement opportunities across the business and engage with relevant stakeholders to execute the improvements
- Drive the Emiratization Plan / initiatives by establishing career growth plans for UAE nationals, supporting the talented / skilled fresh graduates.
- Monitor and take remedial actions to improve Saadati Scores
- Ensure Audit readiness for the Unit
- Manage, coach, inspire, develop, evaluate and assess employees. Create an environment that enables employees to do their jobs well, both now and in the future.
- Graduate with a min.15+ years of banking experience, of which ideally ten should be in SME Banking.
- Significant experience in managing Channel Partners in a digital environment
- Expert level understanding of digital marketing and B2B marketing
- Digital first mindset and proven experience in an SME Digital Banking set up
- SME lending experience desirable but not compulsory
- Good understanding of AML, Compliance related risks, policies and market practices
- Strong understanding of the SME client behavior and typical business banking products
- Experience in measuring and improving customer service quality and a passion for enhancing customer experience.
- Excellent communication skills with a high degree of comfort in speaking with senior leaders
- Demonstrated ability to think both strategically and tactically
- High energy and passionate outlook
- Excellent people management skills and ability to build a sense of trust and rapport with partners
The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup, and innovator
in banking and finance, powered by a diverse and dynamic team who put customers first.
Together, we pioneer key innovations and developments in banking and financial services.
Our mandate To help customers find their way to Rise Every Day, partnering with them through
the highs and lows to help them reach their goals and unlock their unique vision of success.
Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value.
We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.
