Head Of Content Marketing

Head of Marketing

CEG Group AG | Dubai

One requirement

You have grown a social account organically. Instagram above all.

Your own, a client's or an employer's — it doesn't matter whose, as long as the work was yours. What matters is that you've watched something not work, changed it, and watched it work. If you've done the same on YouTube and TikTok, better. But Instagram is the one we care about most, and it's the only thing we won't compromise on.

This is a brand and content role. Not media buying, not performance marketing, not growth hacking. We're looking for someone whose first instinct is what do we make and who's going to care, and whose second is does this look like us. Everything else in this document is learnable, hireable or fundable.

About CEG

CEG Group AG is a Swiss holding company in Zug, with operations run out of Dubai. We were built around a simple idea: property investment has always been reserved for people who could write large cheques, and it shouldn't be.

Our platform, CEG Stake, is how we're changing that - fractional ownership of premium real estate starting at $150, so someone can own a share of a development in Ras Al Khaimah or Morocco for the price of a night out. Around it sits everything needed to make that credible: a brokerage that sources the property, an acquisitions arm that buys it, a rentals business that operates it, and a company formation practice for the entrepreneurs who invest with us. Five businesses, one Swiss holding, designed so each one makes the others work better.

CEG Stake is your priority. It's the brand with the biggest audience to win, the clearest story to tell, and the most room to grow. Get that right first — the rest of the group follows.

The ambition is to be the name people think of when they think about accessible international property investment, in a market where almost every competitor still sounds like a bank. Nobody has built a real audience in this space. That's the opportunity.

What we already have: a YouTube channel, LinkedIn, Facebook, two blogs, an Invest Talks series that deserves to be a proper show, and a leadership team who are credible on camera and will make time for it.

What we don't have: a marketing function, an Instagram or TikTok presence worth the name, a consistent brand across our own sites, or any real email programme behind our signups. You'd be building all of it.

What you'll own
1. Organic audience growth

The core of the job. You own the accounts and the numbers, and you grow them without ad spend - followers, views, watch time, saves, and the enquiries that come out of them. Instagram first, then YouTube and TikTok as they earn the attention.

You decide which platforms deserve our effort and which don't, and you tell us honestly when something isn't working.

2. Making the content

We'd like you to be able to pick up a camera and shoot. Not to a cinema standard - enough to film a founder in an office, get the shots you need, and cut something watchable without waiting a week for someone else. We have freelance videographers and editors you can pull in for anything bigger, but the day-to-day should move at the speed of you having an idea.

The part that can't be outsourced is knowing what to make: what the hook is, why someone stops scrolling, and why one version got 400 views and the next got 40,000.

3. YouTube and the podcast

Invest Talks already exists as a concept. You'll turn it into a show: format, guest pipeline, publishing rhythm, packaging, and the clip strategy that feeds Instagram and TikTok. Our leadership is the asset here — senior people across Switzerland, the UAE and the UK with more than a decade in structuring and property. Your job is getting them in front of a camera regularly and making it worth watching.

4. Brand

Making CEG look like one company. Right now our material gets made ad hoc across five businesses and it shows. You'll set the visual identity and tone, build the templates and asset library, and make sure a CEG Stake post and a CEG Broker brochure obviously belong to each other. Pitch decks, investor updates, one-pagers, property brochures, the websites, event material.

5. Email and CRM — turning signups into investors

Where the commercial result lives. Someone downloads the app, creates an account, and then what Right now, not enough.

You'll run the journey from signup to first investment and from first investment to second: onboarding and welcome sequences, education on how fractional ownership actually works, product-specific paths, nurture for people who aren't ready yet, and reactivation of accounts that have gone quiet.

A large share of people who start signing up never finish. Fixing that is yours — finding where they fall away, chasing the ones who stall, and cutting the friction that loses them.

You'll also handle segmentation properly. We email investors across multiple jurisdictions with different eligibility rules, so sending the wrong offer to the wrong country is a compliance problem, not just a bad email.

What we're looking for

Non-negotiable: an account you've managed and grown organically, Instagram especially. Send us the handle.

Strongly preferred:

• The same on YouTube and TikTok, not just Instagram.
• Comfortable filming and cutting your own content.
• You've managed a CRM and email programme for a consumer audience — you don't need to have built one from scratch, but you should have run sequences, segmented a list, and know what moved the conversion rate.
• You can write. Hooks, scripts, captions, and copy that sounds like a person.
• Basic design skills — Canva level is fine. Enough to build a template, keep things consistent, and tell good work from bad.
• Experience in property, financial services, fintech or crypto.
• You've built a podcast or YouTube channel from scratch.
• You can get a good take out of someone who doesn't want to be filmed.

One thing to know before you apply: we market regulated investment products. Anything we publish about returns or pricing carries compliance obligations across Switzerland, the UAE and everywhere our investors sit. You'll need to make content that performs and survives review. If that constraint sounds suffocating rather than interesting, this isn't the role.