Head of Content Strategy & Production

Role Summary

We are building a next-generation educational content platform focused on delivering high-quality, engaging, and scalable learning experiences for K–12 students.

This role will lead the end-to-end content strategy, development, and production, transforming curriculum into compelling content that drives engagement, retention, and measurable learning outcomes.

This is not a traditional content role — it is about building a modern learning media engine at scale.

Key Responsibilities

1. Content Strategy & Vision

• Define and lead a comprehensive content strategy across subjects and grade levels

• Translate curriculum into engaging, student-centered formats (video, digital, interactive, short-form)

• Build and manage a content roadmap aligned with strategic priorities

2. Content Development & Production

• Oversee the full content lifecycle (concept → scripting → production → publishing)

• Ensure high standards in pedagogy, storytelling, and production quality

• Introduce innovative formats inspired by global best practices in digital learning

3. Audience Engagement & Experience

• Design content for active engagement, not passive consumption

• Optimize content for digital platforms and user behavior

• Continuously improve performance based on data and audience insights

4. Team & Ecosystem Building

• Build and manage a network of educators, creators, and production partners

• Lead cross-functional teams (content, production, creative, external vendors)

• Identify and collaborate with top-tier creators and studios

5. Performance & Analytics

• Define and track KPIs (engagement, completion rates, learning outcomes)

• Establish a data-driven content optimization cycle

• Scale high-performing formats and continuously refine underperforming ones

Candidate Profile

Must-Have

• 7–12+ years in content strategy, media production, or digital platforms

• Proven experience building or scaling content-driven products or platforms

• Strong capability in storytelling, audience engagement, and content design

• Hands-on experience managing end-to-end content production

• Ability to operate at both strategic and execution levels

Preferred

• Experience in education, edtech, or curriculum-based content

• Background in digital platforms (e.g., YouTube, streaming, or learning platforms)

• Experience in large-scale or government-related initiatives

• Arabic and English proficiency

What Success Looks Like (First 12 Months)

• A clear and executed content strategy and roadmap

• Launch of high-impact, flagship content series

• Measurable improvement in engagement and user experience

• Strong content ecosystem and production pipeline established

Why This Role Matters

You will play a key role in shaping how students engage with learning at scale, redefining the intersection of education, media, and technology.