Role Overview
Mumzworld is entering a new chapter of disciplined, profitable growth,expanding our category focus, deepening customer relevance with a view to build a world-class region-specific commercial engine. To power this next phase, We are looking for a high-caliber commercial leader to build and scale Mumzworld's distribution function across the GCC. This role is at the intersection of partnerships, commercial strategy, brand development, and business expansion.With direct ownership of how we source, onboard, and grow the right brands for mothers and families in the region.
The ideal candidate brings a blend of consulting or investment banking foundations, distribution or commercial experience, and an entrepreneurial, founder-style mindset. This person must be comfortable operating in a high-growth environment, managing senior stakeholders, and representing Mumzworld to international brand owners.
What You'll Be Doing
Key Responsiblities:
Brand Acquisition & Strategic Partnerships
- Source, evaluate, and onboard high-potential regional and international baby, kids, FMCG, and consumer brands.
- Build and nurture long-term partnerships with brand owners, distributors, suppliers, and retail buyers.
- Negotiate exclusive or preferred distribution rights to strengthen Mumzworld's market leadership.
Commercial & Growth Ownership
- Own the P&L for assigned brands, including pricing, margins, cost structures, and profitability.
- Drive growth across all channels: Mumzworld.com, marketplaces, offline retail, pharmacies, and distributor networks.
- Shape commercial strategies using data, market insights, and brand performance analytics.
Go-To-Market & Brand Development
- Work closely with Marketing to execute launches, campaigns, and brand awareness initiatives.
- Collaborate with Operations, Finance, Supply Chain, and Product teams to ensure flawless execution.
- Ensure compliance with GCC/MENA regulations, product certifications, and safety policies.
Leadership & Stakeholder Management
- Build and lead a high-performing distribution function with a strong BD and commercial backbone.
- Manage senior internal and external stakeholders, acting as the face of the brand with global partners.
- Influence strategic conversations with the CCO and CEO, contributing directly to category and commercial roadmaps.
What You'll Need
Experience:
- 5+ years in distribution, commercial, sourcing, partnerships, brand management, or business development.
- Preferably consulting or investment banking experience before transitioning into commercial/distribution roles.
- Experience in companies that represent or distribute brands (e.g., Ashayaya, Maga, Futen) or premium retail groups.
- Experience managing teams and leading high-value negotiations.
- International exposure or education is strongly preferred.
Qualification:
Mindset & Skills
- Strong founder mentality proactive, resilient, resourceful, and comfortable building from scratch.
- Demonstrated ability to scale brands and manage P&L ownership.
- Strong commercial instincts in pricing, negotiations, margins, and growth strategy.
- Ability to engage and influence senior stakeholders and global partners.
- Clear understanding of parent and family buying behaviour in the GCC.
- Excellent communication, analytical thinking, and structured problem-solving.
Leadership Attributes
- Entrepreneurial drive with the ability to operate independently.
- Confident, polished communicator able to represent Mumzworld to global brands.
- Strategic yet hands-on comfortable switching between high-level thinking and execution
- Diversity-friendly; strong preference for female candidates due to business context (not mandatory).
Why This Role Matters
- Distribution is a key strategic priority for Mumzworld in 2026 and beyond.
- You will define how we partner with and scale brands across the region.
- You will work directly with the CCO and CEO, providing high visibility and influence.
- You will shape one of our most important commercial engines impacting revenue, margins, and long-term brand leadership.
- You will help position Mumzworld as the distribution partner of choice for global baby, kids, and family brands entering the GCC
