Head of E-Commerce

Job Summary

We are seeking an experienced Head of E-Commerce to lead and drive the growth of our e-commerce business across owned digital platforms and third-party delivery aggregators. The successful candidate will be responsible for overall business performance, P&L ownership, commercial strategy, customer experience, and operational excellence across digital sales channels.

Key Responsibilities

• E-Commerce Strategy & P&L: Develop and execute the e-commerce strategy, own the overall P&L, and drive revenue growth and profitability across all digital channels.
• Commercial & Channel Management: Manage product assortment, pricing, promotions, and commercial performance across the company's proprietary app and third-party aggregator platforms.
• Aggregator Partnerships: Lead relationships and negotiations with delivery aggregators, ensuring strong commercial agreements, platform performance, and effective joint business plans.
• E-Commerce Operations: Oversee live operations, order fulfillment, order accuracy, and last-mile delivery to ensure service quality, cost efficiency, and compliance with delivery SLAs.
• Growth & Performance: Lead customer acquisition and retention initiatives, paid marketing, app growth, conversion optimization, and digital channel performance.
• Customer Experience: Collaborate with IT and product teams to enhance app functionality, platform stability, customer engagement, and overall user experience.
• Team Leadership: Lead and develop cross-functional teams across live operations, last-mile delivery, growth, and performance.
• Performance Monitoring: Track key business KPIs, including revenue growth, gross margin, customer acquisition cost, marketing ROI, conversion rates, delivery efficiency, and customer satisfaction.
• Business Expansion: Identify market opportunities, monitor competitors and industry trends, and drive expansion across digital sales and delivery channels.

Requirements

• Bachelor's degree in Business Administration, Marketing, Supply Chain Management, or a related field.
• 12–15+ years of experience in e-commerce, retail, or FMCG, with relevant leadership experience.
• Strong expertise in e-commerce operations, quick commerce, and last-mile delivery.
• Proven experience managing third-party marketplaces and delivery aggregator partnerships.
• Demonstrated P&L ownership, commercial acumen, budgeting, and financial analysis skills.
• Strong understanding of digital marketing, app performance metrics, customer acquisition, and retention strategies.
• Proven ability to lead cross-functional teams and drive business performance.
• Excellent negotiation, stakeholder management, and strategic decision-making skills.
• Strong communication skills in Arabic and English.

Key Competencies

• Strategic thinking and business leadership
• Commercial and financial acumen
• Data-driven decision-making
• Operational excellence
• Negotiation and relationship management
• Customer-centric mindset
• Adaptability in a fast-paced, high-growth environment