Head of F&B Partnerships

Who Are We

HALA is a leading fintech player in the MENAP region that aims to redefine financial services and build the future bank of SMEs. HALA aims at empowering SMEs to start, run, and grow their businesses by providing them with cutting-edge financial and technological tools.

HALA currently holds multiple entities in UAE, Saudi Arabia and Egypt (including HALA Payments, HALA Cashier and HALA Logistics) and offers solutions that enable merchants to digitize their payments as well as manage their sales and operations.

Founded in 2017, HALA is currently duly licensed by the Saudi Arabian Central Bank as well as the Financials Services Regulatory Authority (FSRA) in Abu Dhabi Global Market.

Head of Food & Beverage (F&B) Partnerships

Reporting Line

• Reports to:Chief of Staff

• Works closely with:Group CEO, Product, Operations, Growth, and Technology teams

• Leads:F&B partnerships strategy, onboarding, and account management

Purpose of the Role

The Head of F&B Partnerships will lead Hala's strategy and execution for building, growing, and managing strategic relationships across the Food & Beverage sector. This role is pivotal to establishing Hala's footprint in restaurants, cafes, and hospitality partners by embedding Hala's payment and fintech solutionsincluding Pay-at-Table and digital orderinginto the heart of customer experiences. The role will focus on driving merchant acquisition, strengthening key relationships, and unlocking new revenue streams.

Key Responsibilities1. F&B Market Strategy & Growth

• Develop and execute a comprehensive partnership strategy across the F&B industry in KSA and the GCC.

• Identify and prioritize high-potential brands and chains in the casual dining, quick-service, and fine dining segments.

• Define revenue targets, partner KPIs, and long-term growth metrics.

• Propose scalable monetization models including transaction-based pricing, SaaS-style subscriptions, and value-added services.

2. Merchant Acquisition & Relationship Management

• Lead sourcing, outreach, and onboarding of restaurant and hospitality partners.

• Build strong executive-level relationships with F&B operators, franchise groups, and aggregators.

• Negotiate and close commercial agreements that drive long-term value for both Hala and its partners.

• Own the partner lifecycle from acquisition to retention and upsell.

3. Cross-Functional Execution

• Collaborate with Product and Technology teams to ensure seamless integrations with POS, ordering, and payment systems.

• Work with Operations to streamline onboarding, training, and account setup.

• Support Marketing in building joint campaigns, case studies, and partner success stories.

• Ensure feedback from partners is captured and translated into product and service improvements.

4. Market Intelligence & Innovation

• Stay ahead of F&B industry trends and competitor activity.

• Explore opportunities for product co-creation or new market segments (e.g., ghost kitchens, catering, food halls).

• Represent Hala at relevant industry events and forums.

Qualifications & Experience

• 7-10 years of experience in partnerships, business development, or commercial leadership rolespreferably in F&B, payments, or tech

• Strong network in the F&B and hospitality ecosystem across KSA and the GCC

• Proven track record of building and scaling B2B partnerships with enterprise or mid-market clients

• Strong commercial, contractual, and negotiation expertise

• Experience working with payment platforms, POS providers, or tech vendors in the restaurant space is a plus

• Bachelor's degree required; MBA or relevant master's degree is a plus

• Fluency in English required; Arabic strongly preferred

What We Offer You
We believe you will love working at HALA!

• We have an inclusive and diverse culture that encourages innovation and flexibility in remote, in-office, and hybrid work setups.
• We offer highly competitive compensation packages, including the potential for shares.
• We prioritize personal development and offer regular training and an annual learning stipend to tackle new challenges and grow your career in a hyper-growth environment.
• Join a talented team of over 30 nationalities working in 7 countries and gain valuable experience in an exciting industry.
• We offer autonomy, mentoring, and challenging goals that create incredible opportunities for both you and the company.
• You will be given a lot of responsibility and trust.We believe that the best results come when the people responsible for a function are given the freedom to do what they think is best.

If you think you have what it takes to join a remarkable team #apply_now