About Macrofit
Macrofit is a leading online fitness coaching company helping people across the GCC transform their bodies through personalized nutrition, training, and accountability. We have helped thousands of clients achieve significant weight loss and lifestyle transformations.
We are looking for a Head of Growth & Creative Strategy to build and lead our marketing growth engine. This person will own the strategy behind our paid and organic marketing efforts, turning customer insights into winning creative concepts, funnels, and campaigns.
This role is ideal for someone who understands that modern performance marketing is won through creative strategy, customer psychology, testing velocity, and data-driven iteration.
Role Overview
The Head of Growth & Creative Strategy will be responsible for answering:
- Who are we targeting
- What problems, desires, and emotions should we communicate
- What ads, content, and funnels should we create
- Why will people click, buy, and book a call
- What should we test next based on data
You will own the full marketing growth loop:
Research → Strategy → Creative Concepts → Production → Launch → Analysis → Optimization
Key Responsibilities1. Growth Strategy & Marketing Direction
- Develop Macrofit's overall growth strategy across paid ads, organic content, funnels, and campaigns.
- Identify new customer segments, pain points, desires, objections, and buying triggers.
- Build monthly and quarterly marketing plans.
- Create a clear content and creative roadmap.
- Develop strategies to improve CAC, conversion rates, and customer acquisition efficiency.
2. Creative Strategy & Testing
- Develop high-performing creative concepts for Meta, TikTok, YouTube, and other platforms.
- Create and maintain a creative testing framework.
- Generate new angles, hooks, offers, narratives, and campaign concepts.
- Understand why certain creatives win and create more variations of successful concepts.
Examples of formats you should be able to develop:
- Founder stories
- Customer transformation stories
- UGC ads
- Educational content
- Contrarian/opinion-based content
- Problem/solution ads
- Testimonial ads
- VSL concepts
3. Customer Research & Market Intelligence
Continuously gather insights from:
- Sales calls
- Customer interviews
- Reviews
- Comments
- Social media discussions
- Competitor advertising
- Industry trends
Translate these insights into marketing opportunities.
Example:
Customer insight:
People believe they don't have time to lose weight.
Marketing opportunity:
Create a campaign around:
How busy professionals lose weight without spending hours in the gym.
4. Creative Brief Development
Create detailed briefs for the creative team.
Each brief should include:
- Target audience
- Customer problem
- Desired outcome
- Core message
- Hook ideas
- Script direction
- Format
- Visual direction
- CTA
- Funnel destination
Work closely with:
- Copywriters
- Video editors
- Designers
- Content creators
- Media buyers
5. Funnel & Conversion Optimization
Work with the funnel team to improve:
- Landing pages
- Quiz funnels
- VSLs
- Lead generation flows
- Booking funnels
- Retargeting journeys
Develop different funnels for different audiences and marketing angles.
Example:
Cold audience:
Weight loss system for busy professionals
Warm audience:
Why your previous diets failed
6. Performance Analysis & Optimization
Work closely with paid media and analytics teams to analyze:
- CAC
- CPA
- CTR
- CPM
- Hook rate
- Watch time
- Conversion rate
- Lead quality
- Call booking rate
- Sales conversion rate
- Revenue generated
Identify:
- What is working
- What is failing
- What should be scaled
- What should be stopped
7. Marketing Team Leadership
Manage and coordinate:
- Copywriters
- Creative producers
- Video editors
- Designers
- Media buyers
- Freelancers
Create a system where the team consistently produces and tests new marketing assets.
RequirementsMust Have
- Proven experience in direct-response marketing.
- Experience creating marketing campaigns that generate measurable revenue.
- Strong understanding of paid advertising platforms (especially Meta Ads).
- Deep understanding of customer psychology and persuasion.
- Ability to develop winning marketing angles and hooks.
- Experience working with funnels and conversion optimization.
- Strong analytical ability and comfort making decisions based on data.
Strong Advantage
Experience with:
- Online coaching businesses
- Fitness/wellness brands
- Info products
- E-commerce
- High-ticket sales funnels
- UGC advertising
- VSL creation
- Scaling paid acquisition
Ideal Candidate Profile
You are:
- A marketer, not just a content manager.
- Obsessed with understanding customers.
- Creative but highly analytical.
- Comfortable testing ideas quickly.
- Able to explain why something should work before spending money.
- Able to turn data into new marketing hypotheses.
You don't wait for instructions. You find opportunities and build experiments.
Success Metrics (KPIs)
Your success will be measured by:
- Reduction in customer acquisition cost (CAC)
- Increase in qualified leads
- Increase in funnel conversion rates
- Number of successful creative concepts generated
- Marketing revenue growth
- Testing velocity
- Improvement in overall marketing efficiency
Reporting Structure
Reports directly to:
CEO / Founder
Works closely with:
- Paid Media Team
- Creative Team
- Sales Team
- Operations Team
Compensation
Competitive salary based on experience.
Performance-based incentives available based on measurable growth outcomes.
Qualifications
- Demonstrated expertise in Growth Marketing and Growth Hacking, with a track record of driving scalable user and revenue growth.
- Strong Customer Acquisition skills, including experience with paid media, organic channels, funnels, and conversion rate optimization.
- Proven background in Sales and Business Development, with the ability to identify opportunities, build partnerships, and close deals.
- Experience leading creative strategy for digital brands, including messaging, content direction, and campaign ideation.
- Data-driven mindset with proficiency in analytics tools, A/B testing, and performance reporting.
- Excellent communication, collaboration, and leadership skills, with experience managing cross-functional teams.
- Experience in health, fitness, or wellness markets is highly beneficial; familiarity with online coaching or subscription models is a plus.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
