PECTIV is a premium women's intimate care brand built around health, confidence, and innovation. We are hiring a Head of Growth & E-commerce to lead our commercial growth across Shopify, subscriptions, retention, launches, and customer acquisition.
This is a high-impact leadership role for someone who can combine strategy, numbers, execution oversight, and ecommerce thinking.
Responsibilities
- Own monthly revenue planning and ecommerce growth targets
- Build and manage the promotional and commercial calendar
- Lead Shopify growth strategy, merchandising, CRO, and conversion improvement
- Own retention strategy across email, WhatsApp, subscriptions, win-back, upsell, and cross-sell
- Improve LTV, repeat purchase rate, AOV, and subscription performance
- Plan product launches and go-to-market strategies for new SKUs
- Define CAC, MER, CVR, ROAS, and profitability targets by channel
- Oversee performance marketing strategy across Meta, Snap, TikTok, and Google
- Work closely with the Performance Marketing & CRM Manager on campaign direction, scaling decisions, and reporting
- Coordinate with the Creative Strategist on campaign concepts, content priorities, and testing needs
- Coordinate with Operations to ensure stock, landing pages, offers, and logistics are aligned before campaigns launch
- Own Amazon and Noon from a commercial and growth perspective
- Analyze cohorts, customer behavior, SKU performance, and channel profitability
- Build weekly and monthly business reports for the founder
Qualifications
- 3+ years of experience in ecommerce growth, digital commerce, or performance-led marketing
- Strong experience with Shopify DTC brands
- Strong commercial understanding of CAC, LTV, MER, CVR, AOV, retention, and contribution margin
- Experience building growth calendars, promo plans, and product launch plans
- Experience working with paid media teams and CRM/lifecycle marketing
- Strong analytical and reporting skills
- Ability to lead cross-functional execution across creative, performance, and operations
- Strong ownership mindset and ability to work in a fast-moving founder-led business
- Experience in beauty, wellness, FMCG, personal care, or women-focused brands is a plus
- Experience in GCC / UAE / KSA ecommerce is a strong advantage
