The Head of Growth owns Quebec's new business engine, leading the strategy, pipeline and team that convert Singapore's corporate MICE market into long-term Quebec accounts. This role sits at the centre of Quebec's evolution from a mass logistics delivery house into a premium, end-to-end Brand Experience and Events Agency, translating that positioning into qualified pipeline, signed accounts and a growing share of wallet with existing clients.
The Head of Growth is accountable not only for hitting new business targets, but for building the commercial muscle — market intelligence, proposal craft, pricing discipline and relationship capital — that Quebec needs to compete against established players in the brand experience space. They work in lockstep with Production and Client Servicing to ensure what Growth sells is what Quebec can deliver on brief, on time and on budget.
Roles and Responsibilities:
Growth Strategy & Business Development
- Own and evolve Quebec's growth strategy, translating the Brand Experience Agency positioning into a concrete new business plan across the corporate MICE ecosystem
- Build and manage a qualified pipeline across prospective corporate clients, setting and being held to conversion and revenue targets
- Lead market and competitor intelligence, tracking positioning against established players and identifying white space Quebec can credibly own
- Act as the final escalation point for high-stakes or highest-value new business pursuits, stepping in directly to close Quebec's flagship pitches
Client Relationship & Strategy
- Serve as a senior strategic partner to prospective and newly won clients, shaping their brand experience roadmap from the first conversation
- Own the handover from Growth to Client Servicing and Production, ensuring commercial commitments made at pitch stage are deliverable on brief
- Lead high-stakes negotiations, commercial discussions and sensitive client communications at the most senior level
- Drive account expansion within existing clients, identifying and converting opportunities to grow Quebec's footprint beyond the initial win
- Represent Quebec externally as a senior voice in the brand experience and events industry, building the relationships and reputation that generate inbound opportunity
Financial & Commercial Management
- Hold accountability for new business revenue and pipeline targets, owning forecasting, reporting and conversion metrics for the Growth pillar
- Lead budget forecasting and commercial planning for the growth function, identifying risk and opportunity ahead of time
- Set commercial strategy and pricing discipline for major pitches, and personally lead the highest-value client negotiations
- Review pipeline health and conversion performance on an ongoing basis, ensuring accurate forecasting and reconciliation against targets
Team Mentorship & Operations
- Build and develop Quebec's growth bench, mentoring Account Managers and Executives into future account and people leaders
- Lead cross-functional collaboration with Creative, Strategy and Production to ensure pitches are grounded in deliverable, on-brand solutions
- Champion a strong understanding of Quebec's production capabilities across the Growth team, ensuring what is sold is what can be delivered
- Contribute to Quebec's operational improvement, translating lessons from won and lost pitches into standards and playbooks for the wider team
Job Requirements:
- Minimum 10 years of related experience in business development, client strategy or account leadership within the brand experience, live events or MICE space
- Demonstrated track record of owning a new business pipeline or portfolio-level revenue target, with clear commercial results
- Proven experience building and developing a growth or business development team, including mentoring managers and executives
- Working knowledge of spatial design, AV/technical integration and fabrication processes, sufficient to credibly scope, price and sell complex experiential programmes
- Outstanding executive communication and pitch skills, with established credibility engaging C-suite and board-level stakeholders
- Extensive experience in client relations, account growth and new business conversion
- Excellent attention to detail in proposal and commercial construction, balanced with strategic, market-level thinking
