Head of Marketing

The Head of Marketing at 1Shot is a business-critical leadership role, responsible for building the brand from zero to scale. This is not a maintenance or campaign-only role. The individual will own brand narrative, demand creation, customer acquisition, and routine adoption, working closely with the founders to translate vision into measurable market traction.

This role requires high flexibility, deep ownership, and hands-on execution, especially in the pre-launch and early launch phases.

Key Responsibilities

1. Brand Building & Positioning

Own and define the 1Shot brand narrative, tone of voice, and positioning across all touchpoints

Build a credible, science-backed lifestyle brand, not a short-term FMCG hype product

Ensure consistent storytelling across digital, PR, packaging, partnerships, and on-ground activations

2. Go-To-Market & Demand Generation

Design and execute the go-to-market strategy for UAE launch (and future markets)

Build demand before, during, and after launch through organic, paid, PR, and community-led efforts

Identify and test distribution-aligned marketing strategies (HoReCa, D2C, subscriptions, partnerships)

3. Zero-to-One Execution

Personally execute early-stage marketing work including:

Campaign concepts and execution

Content direction and copy (digital, website, social, PR)

Influencer, community, and partnership initiatives

Build systems and processes while executing, not after

4. Ownership of Outcomes

Take full ownership of marketing outcomes, including:

Brand awareness

Demand generation

Customer acquisition and retention

Routine adoption and repeat usage

Be accountable for results, not just activity or output

5. Team & Stakeholder Leadership

Manage and develop the marketing team (in-house and external partners)

Work closely with founders, product, sales, and operations to ensure alignment

Coordinate with agencies, creators, PR partners, and media platforms

6. Data-Driven Decision Making

Track and analyze key metrics across funnels and channels

Continuously test, learn, and iterate based on performance

Balance brand-building intuition with data discipline

Required Profile

Experience & Mindset

Proven experience in building brands or products from early stage or zero base

Comfortable operating in high-ambiguity, fast-changing startup environments

Strong bias toward ownership, speed, and execution

Willing to be both strategic and hands-on, especially pre-scale

Skills

Strong brand strategy and storytelling capability

Deep understanding of digital marketing, content, PR, and growth fundamentals

Ability to design marketing under budget and resource constraints

Excellent communication and leadership skills

What This Role Is NOT

Not a big-company, delegation-only marketing role

Not limited to social media or campaigns

Not a role where success is measured by effort rather than outcomes

Why Join 1Shot

Opportunity to build a global lifestyle brand from day one

Direct access to founders and real decision-making power

High ownership, high accountability, high learning curve

Chance to shape how people build daily health routines, not just consume products

What We Offer

Competitive Monthly Compensation:

AED 12,000 16,000, based on experience, ownership mindset, and demonstrated capability

High-Ownership Leadership Role:

Direct responsibility for building the 1Shot brand from zero to scale, with real decision-making authority

Founder-Level Exposure:

Work closely with the founders on brand strategy, go-to-market decisions, and long-term growth planning

Fast-Growth Learning Environment:

Opportunity to operate across brand, growth, PR, partnerships, and distribution in a high-velocity startup setting

Career Acceleration:

Chance to grow into a larger regional or global marketing leadership role as the brand scales

Performance-Linked Upside:

Clear scope for future compensation revision and incentives tied to impact and outcomes