Head of Marketing

Our client is in the Web3 space.

Overview We are looking for an experienced and highly motivated marketeer to lead and structure our client's marketing department. You will be working directly with their top management and be responsible to gather objectives, set and implement the correct marketing strategy to reach them.

Responsibilities • Develop, implement, and monitor an all-around marketing strategy for the company

•Be the Social Media expert and take complete responsibility in building, implementing, and monitoring a SM strategy for the company and its future projects.

• Make sure the company and its values get well known in the crypto space.

• Become the go-to person for all marketing, communication, and promotional activities. • Build, scale, and lead an in-/external team of world-class marketers, content writers, and data analysts.

• Help manage external relationships with crypto media, press, journalists, agencies, influencers, partners, and possibly investors.

• Collaborate closely with leaders from other functions such as Product & Engineering, BD, and Customer Service to align Marketing with the overall business strategy.

• Set strategies to gather and analyze User-Flow and Conversion breakers on the platform to help drive its continuous optimization.

• Advance methods for data-driven decision making. Set growth metrics for campaigns, engagement, and events. Surface and effectively communicate analytical insights.

• Continually understand and research our customer demographics, psychographics, and behavior to guide organizational stakeholders.

• Support the formulation of communication strategies in building a lasting digital connection with customers, including websites, videos, and social media.

Qualifications

· 5+ years Web3 marketing experience, preferably in launchpads.

• 2+ years of experience leading a marketing department in Web3 market space

• An exceptionally strong communicator, both written and oral.

• Knowledge and interest in the cryptocurrency industry.

• Experience devising and delivering marketing campaigns with measurable impact.

• Experience developing and implementing successful marketing strategies in different channels (e.g. Twitter, Instagram, Telegram, Discord, TikTok & YouTube).

• Ability to find the right tone of voice for our crypto-interested audience.

• Self-driven and Reliable leader, team player and project manager.

• Ability to work well with internal stakeholders and external agency partners.

• Easy going about remote working with stakeholders all around the world.

Skills • Digital Marketing • Social Media Marketing • Leadership • Data Analysis & Reporting

Additional Information

• Remote Work • Full Time