We are looking for a Head of Marketing (Brand & Growth) for a Wellness company based in Dubai.
Location – Dubai, UAE
Salary – 20,000 AED to 24,000 AED p/month
Candidate Experience:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 3–5 years experience in Brand Marketing, Growth Marketing, Digital Marketing, or related leadership roles within eCommerce, DTC, FMCG, consumer goods, or retail brands.
- Proven experience developing integrated marketing strategies that drive customer acquisition and revenue growth.
- Strong expertise in performance marketing, paid social advertising, CRM, influencer marketing, content marketing, and social media management.
- Experience managing agencies, cross-functional teams, and multiple marketing projects simultaneously.
- Strong understanding of consumer behaviour within the UAE and Saudi Arabian markets.
- Commercial mindset with the ability to balance creativity with measurable business outcomes.
- Excellent leadership, communication, stakeholder management, and project management skills.
- Strong analytical skills with experience interpreting marketing data and campaign performance metrics.
- Experience using AI-powered marketing tools, automation platforms, and marketing technologies is highly desirable.
- Comfortable working in a fast-paced, entrepreneurial, and high-growth environment.
- Willingness to travel within the GCC as required for partnerships, activations, and business initiatives.
Key Responsibilities:
- Develop and execute the overall brand and growth marketing strategy across the UAE and Saudi Arabia.
- Lead brand positioning and ensure consistent messaging across all digital and offline customer touchpoints.
- Oversee performance marketing initiatives, collaborating with media buying teams and creative partners to optimise campaign performance.
- Define and manage content strategy, social media planning, organic growth initiatives, and brand storytelling.
- Drive influencer marketing, affiliate programmes, creator partnerships, and ambassador campaigns to maximise brand reach and customer acquisition.
- Develop strategic partnerships, co-marketing campaigns, retail activations, sponsorships, and experiential marketing initiatives.
- Lead CRM strategy, including customer lifecycle campaigns, email marketing, loyalty programmes, retention initiatives, and product launch communications.
- Manage relationships with creative agencies, production companies, influencers, freelancers, and external marketing partners to ensure alignment with business objectives.
- Analyse marketing performance, customer insights, and campaign results to identify opportunities for continuous improvement and business growth.
- Lead, mentor, and develop the marketing team while fostering a high-performance, collaborative culture.
- Work cross-functionally with founders and commercial teams to support business expansion and long-term brand growth.
- Ensure all marketing initiatives align with commercial objectives, customer experience, and brand standards.
About the Role:
Our client is seeking a Head of Marketing (Brand & Growth) to join a fast-growing consumer wellness and lifestyle business based in Dubai. You will oversee brand positioning, performance marketing, content, influencer partnerships, CRM, and strategic collaborations while leading internal teams and external agency partners. Working closely with the founders, you will play a key role in shaping the company's growth strategy and establishing a market-leading wellness brand.
