Head of Marketing & Communications

Driven Properties is one of Dubai's leading real estate brokerages. Following a period of significant departmental growth, the business is seeking a Head of Marketing & Communications to own and lead the full marketing function at an operational level.

This is a senior individual contributor and team leader role, not a Director-level strategy position. The successful candidate will be responsible for translating strategy into day-to-day execution, building robust operational infrastructure, and building a high-performing team across Brand, Demand Generation, Creative, Product Marketing, Analytics, and Partnerships.

The outgoing Director of Marketing & Communications will continue as a part-time Consultant, focused exclusively on Performance Marketing advisory, Website Optimisation, and Customer Journey strategy. The Head of M&C will work alongside this consultant engagement and ensure internal execution is aligned with consultant direction.

Key Responsibilities

• Day-to-Day Operational Leadership
• Own the daily management and coordination of all marketing and communications activities across 5 divisions and :25 headcount
• Act as the primary point of escalation and decision-maker for the team in the absence of Director-level oversight
• Drive accountability across team leads the Brand & Comms, Demand Gen, Product Marketing, Creative and Analytics teams
• Maintain visibility across all concurrent campaigns, projects, and deliverables via structured tracking and reporting
• Systems, Processes & Operational Infrastructure
• Design and implement end-to-end marketing operating systems from the ground up
• Campaign intake and briefing workflows
• Cross-divisional SLA frameworks and task management
• Standardised templates for briefs, reports, content, and proposals
• Marketing automation for CRM, email, WhatsApp, and lead nurture flows
• Budget tracking and reconciliation process
• Monthly and quarterly performance reporting structure
• Define and enforce brand governance and content approval processes
• Implement and manage MarTech stack and ensuring tools are configured, adopted, and optimised across the team
• Team Building & Talent Acquisition
• Lead the end-to-end recruitment of all open vacancies across the M&C department (Open Vacancies in the table below)
• Build onboarding journeys for all new hires including role-specific SOPs, tooling access, and integration plans
• Support and cover the manager of Brand & PR responsibilities during maternity leave by managing brand, PR, social media, and content output during this period
• Foster a high performance culture of ownership, collaboration, and creative excellence across all team
• Cross-Functional Collaboration
• Serve as the primary internal liaison between Marketing, Sales, Product, and Operations
• Interface with the Performance Marketing & Website Consultant to ensure internal team execution is aligned with advisory direction
• Work closely with the Marketing Operations Manager to ensure workflow, task intake, and campaign coordination runs at 1,500+ tasks/month throughput
• Partner with the Business Intelligence team to build data visibility and performance dashboards across all marketing channels
• Campaign & Channel Oversight
• Support and oversee campaign execution across all channels: paid social, paid search, SEO, email/CRM, content, PR, and social media
• Ensure all channel leads are delivering against KPIs, with clear targets, tracking, and reporting in place
• Manage high-visibility campaigns and launches including property launches, brand campaigns, and developer partnerships
• Maintain editorial calendar governance across all content channels
• Brand & Communications Stewardship
• Uphold brand identity standards across all touchpoints such as digital, print, video, and social
• Manage corporate communications, press activity, and reputation management in collaboration with the PR Strategist
• Oversee content strategy across social, web, and owned channels ensuring consistency, quality, and brand voice alignment
  
  

Requirements

Experience & Background

• 8-12 years in marketing, with at least 3 to 4 years in a senior management role overseeing multi-disciplinary teams
• Demonstrated experience building marketing departments or functions from an operational standpoint and not just campaign execution
• Real estate, property, or high-growth B2C / B2B2C industry background strongly preferred
• Track record of hiring, developing, and managing teams of 15+ across multiple marketing specialisms
  
  

Skills & Competencies

• Strong operational and project management skills and be able to hold structure across complex, multi-stream environments
• Deep familiarity with marketing operations tooling: project management, CRM, marketing automation and analytics platforms
• Solid working knowledge across all key channels: performance marketing, SEO/content, social, email/CRM, PR, creative production
• Experience designing SOPs, briefing templates, and governance frameworks for marketing teams
• Data-literate: comfortable reading dashboards, defining KPIs, and working alongside analytics leads
• Excellent communicator with the abilitiy to interface fluently with C-suite, external consultants, agency partners, and creative teams
  
  

Leadership Qualities

• Hands-on, execution-focused leader and not a purely strategic thinker
• Calm under pressure; experienced managing teams through hiring cycles, team transitions, and maternity/leave coverage
• High ownership mentality with a willingness to roll up sleeves while also delegating effectively
• Builder mindset: energised by creating structure in ambiguous, fast-moving environments
• This is a fully onsite role based at our Dubai office
  
  

Benefits

• Opportunities for career growth and advancement within the organization
• Dynamic and collaborative work environment
• Contribution to managing and optimizing Dubai's dynamic real estate market