Head of Marketing

About the Role

A leading and growing UAE-based fintech organization is looking for a commercially driven and strategically minded Head of Marketing to lead and shape its marketing function across multiple financial services businesses.

This is a critical leadership role responsible for defining and executing the overall brand, customer acquisition, digital marketing, product go-to-market and growth strategy, while enabling different business verticals to scale customer acquisition, engagement and revenue.

Key Responsibilities

1. Brand Strategy & Architecture

• Define and execute the overall brand strategy across multiple business verticals.
• Build a trusted and differentiated brand positioning for financial products and services.
• Own brand identity, positioning, tone of voice and consistency across all customer touchpoints.
• Lead market perception research and competitive benchmarking.

2. Integrated Marketing & Growth

• Develop and execute cross-business growth strategies.
• Drive merchant acquisition and activation.
• Increase consumer onboarding and digital adoption.
• Support SME and corporate customer acquisition.
• Develop strategies to increase customer engagement, retention and cross-sell.

3. Performance & Digital Marketing

• Lead performance marketing across paid search, paid social, display, SEO and app marketing.
• Drive measurable growth in customer acquisition, app downloads and platform activation.
• Build and optimize acquisition funnels.
• Track and improve CAC, LTV, conversion rates and marketing ROI.
• Develop data-driven campaigns and continuously test and optimize performance.

4. Product & Go-to-Market

• Develop marketing and GTM strategies for:
• Payment products
• Digital wallet and remittance solutions
• Lending and financing products
• SME and corporate financial solutions
• Work closely with Product, Sales and Business teams to ensure successful product launches and market adoption.

5. B2B, Merchant & Ecosystem Marketing

• Develop targeted marketing strategies for SMEs and corporates.
• Build ecosystem and partnership-led marketing initiatives.
• Support merchant, platform and strategic partner acquisition.
• Develop marketing strategies across supply-chain and business ecosystems.

6. PR, Communications & Thought Leadership

• Position the organization as a leading player in payments, digital financial services and SME finance.
• Lead external communications, PR and thought-leadership initiatives.
• Ensure consistency across internal and external communications.
• Strengthen market credibility and brand trust.

7. Marketing Operations & Governance

• Own the overall marketing budget and allocate resources based on ROI.
• Establish marketing analytics and reporting frameworks.
• Develop dashboards to track CAC, LTV, campaign ROI and funnel performance.
• Build a high-performing marketing function and establish effective processes and governance.

Key Skills & Experience

• 10–15 years of progressive marketing experience.
• At least 4–5 years in a senior marketing leadership role.
• Strong experience in Fintech, Digital Payments, Financial Services or Technology.
• Proven experience in building and scaling brands.
• Strong track record in customer acquisition and commercial growth.
• Experience with merchant acquisition and activation.
• Strong performance/digital marketing expertise.
• Experience marketing products such as Payments, POS, Cards, Remittance, Wallets and/or Lending/Financing.
• Strong understanding of B2B and B2C marketing.
• Experience developing product GTM strategies.
• Strong data-driven approach with experience tracking CAC, LTV and marketing ROI.
• UAE/GCC/MENA market experience is highly preferred.
• Excellent stakeholder management and leadership skills.

Education

Bachelor's degree in marketing, Communications, Business Administration or a related field.