Head of Marketing

Job Purpose

We are seeking an experienced and commercially driven Head of Marketing & Commercial to lead the company's marketing and commercial strategy, strengthen market positioning, accelerate revenue growth, and identify new business opportunities.

The role will combine strategic marketing, brand management, commercial planning, customer growth, pricing, channel development, market intelligence, and revenue optimization.

The successful candidate will work closely with Senior Management, Sales, Finance, Operations, Product, and other key functions to translate business objectives into measurable commercial and marketing results.

Key Responsibilities

1. Marketing Strategy & Leadership

• Develop and execute the company's overall Marketing & Commercial Strategy in alignment with the company's business objectives.
• Develop the annual marketing and commercial plans, including objectives, initiatives, KPIs, timelines, and required budgets.
• Lead the development and execution of the company's brand strategy, positioning, value proposition, and communication strategy.
• Ensure consistent brand identity across all customer touchpoints and communication channels.
• Identify market trends, customer needs, competitor activities, and emerging opportunities.
• Develop strategies to strengthen market presence, brand awareness, customer loyalty, and competitive positioning.
• Lead marketing transformation initiatives and continuously improve marketing effectiveness.

2. Commercial Strategy & Revenue Growth

• Develop and implement commercial strategies designed to achieve revenue, profitability, market share, and growth objectives.
• Identify and evaluate new revenue streams, products, services, markets, customer segments, and business opportunities.
• Translate market and customer insights into actionable commercial strategies.
• Develop strategies to increase customer acquisition, conversion, retention, frequency, and lifetime value.
• Work closely with Sales and Commercial teams to develop and execute go-to-market strategies.
• Monitor commercial performance and identify gaps against revenue and profitability targets.
• Recommend corrective actions and growth initiatives based on market and business performance.
• Support the development of annual revenue forecasts, business plans, and commercial targets.

3. Pricing & Revenue Management

• Develop and recommend pricing strategies based on market conditions, customer value, competition, cost structure, and profitability objectives.
• Monitor competitor pricing and market movements.
• Conduct pricing analysis and recommend pricing adjustments where required.
• Develop promotional and commercial offers to support revenue and customer acquisition objectives.
• Evaluate the financial and commercial impact of campaigns, promotions, discounts, and commercial initiatives.
• Work closely with Finance to monitor margins, profitability, and commercial performance.

4. Market & Competitive Intelligence

• Lead market research and competitive analysis to understand:
• Market size and potential
• Customer behavior and preferences
• Competitor positioning
• Pricing trends
• Market opportunities and threats
• Emerging products and services
• Develop regular market intelligence reports and strategic recommendations for Senior Management.
• Identify market gaps and opportunities for expansion.
• Monitor industry developments and proactively recommend strategic responses.

5. Brand Management

• Develop and maintain the company's brand architecture, positioning, and communication guidelines.
• Lead brand-building initiatives and ensure consistency across all channels.
• Monitor brand health, awareness, perception, and customer sentiment.
• Develop campaigns that strengthen brand equity and commercial performance.
• Ensure all marketing communications reflect the company's values, positioning, and strategic direction.

6. Digital Marketing & Customer Acquisition

• Lead the company's overall digital marketing strategy.
• Oversee:
• Social media
• Performance marketing
• SEO/SEM
• Content marketing
• Email marketing
• CRM campaigns
• Digital customer acquisition
• Website and digital platforms
• Develop data-driven customer acquisition and conversion strategies.
• Monitor digital performance and optimize campaigns based on ROI and business results.
• Ensure effective utilization of digital channels to generate leads, sales, engagement, and customer loyalty.

7. Go-to-Market & Product Marketing

• Lead the development of Go-to-Market (GTM) strategies for new products, services, markets, and customer segments.
• Work with Product, Sales, Operations, and other functions to ensure successful launches.
• Develop product positioning, pricing recommendations, customer segmentation, and launch plans.
• Define target customer segments and develop appropriate value propositions.
• Monitor post-launch performance and recommend improvements.

8. Sales & Commercial Alignment

• Work closely with Sales leadership to align marketing strategy with sales objectives.
• Develop campaigns and initiatives that generate qualified leads and commercial opportunities.
• Support the Sales team with market intelligence, customer insights, competitive information, and marketing materials.
• Establish effective processes for tracking leads generated through marketing activities.
• Analyze the complete customer funnel from awareness to acquisition and retention.
• Identify opportunities to improve conversion rates and commercial efficiency.
• Participate in strategic customer and business development initiatives when required.

9. Customer Experience & CRM

• Develop strategies to improve customer experience and customer satisfaction.
• Use customer data and insights to identify opportunities for retention and cross-selling.
• Develop customer segmentation and targeted communication strategies.
• Lead CRM and customer loyalty initiatives.
• Monitor customer feedback and translate insights into business and marketing improvements.

10. Marketing Campaigns & Activations

• Plan, develop, and oversee integrated marketing campaigns across ATL, BTL, Digital, PR, Events, Activations, and Sponsorships.
• Develop campaign objectives, target audiences, key messages, budgets, and KPIs.
• Monitor campaign performance and evaluate ROI.
• Ensure campaigns are delivered on time, within budget, and according to brand standards.
• Explore innovative marketing channels and partnerships to increase market reach.

11. Partnerships & Business Development

• Identify strategic partnerships that can support revenue growth, customer acquisition, brand awareness, and market expansion.
• Develop relationships with strategic partners, agencies, media organizations, platforms, and relevant business stakeholders.
• Evaluate partnership opportunities and negotiate commercial terms where required.
• Explore co-branding, sponsorship, distribution, and strategic collaboration opportunities.

12. Budget & Financial Management

• Develop and manage the annual Marketing & Commercial budget.
• Ensure efficient allocation of marketing and commercial resources.
• Monitor spending against approved budgets.
• Evaluate the ROI and financial impact of marketing activities.
• Identify opportunities to optimize costs without compromising business impact.
• Work closely with Finance to ensure accurate forecasting and financial reporting.

13. Team Leadership

• Lead, manage, and develop the Marketing & Commercial team.
• Define clear objectives, KPIs, responsibilities, and performance expectations.
• Build a high-performing and commercially focused team.
• Coach and develop team members to strengthen their capabilities.
• Establish a culture of accountability, innovation, customer focus, and continuous improvement.
• Manage internal and external resources required to deliver marketing and commercial objectives.

14. Agency & Vendor Management

• Manage relationships with creative, media, digital, PR, research, production, events, and other marketing agencies.
• Lead agency selection, briefing, evaluation, and performance management.
• Negotiate commercial terms and ensure effective utilization of external partners.
• Ensure agencies deliver against agreed objectives, timelines, budgets, and quality standards.

15. Performance Management & Reporting

• Establish and monitor comprehensive Marketing & Commercial KPIs.
• Prepare regular reports and presentations for Senior Management.
• Track key metrics including:
• Revenue Growth
• Market Share
• Customer Acquisition
• Customer Retention
• Conversion Rate
• Marketing ROI
• Campaign Performance
• Customer Lifetime Value
• Brand Awareness
• Gross Margin / Profitability
• Provide actionable recommendations based on performance data and market insights.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, Economics, or a related field.
• MBA or relevant postgraduate qualification is preferred.
• Minimum 10–15 years of progressive experience in Marketing, Commercial, Sales, Business Development, or related functions.
• Minimum 5 years of experience in a senior marketing/commercial leadership role.
• Proven experience developing and executing marketing and commercial strategies.
• Strong understanding of revenue generation, pricing, market expansion, customer acquisition, and commercial performance.
• Proven experience managing significant budgets and leading cross-functional teams.
• Strong experience with digital marketing, brand management, market research, and customer insights.
• Demonstrated track record of delivering measurable revenue growth, market growth, and business results.

Important Note: This position is based in Mohandseen, Giza and requires full-time on-site attendance.

Confidentiality Notice:

The company name, industry-specific information, and additional business details will be disclosed to shortlisted candidates during the recruitment process.