Head of Marketing

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Head of Marketing

Egypt | Consumer goods industry

Description

We are seeking an accomplished and strategic Head of Marketing to lead our marketing team within the consumer goods industry. This pivotal role requires a visionary leader with a deep understanding of marketing principles, a passion for consumer engagement, and the ability to drive brand growth. The ideal candidate will be responsible for developing and executing innovative marketing strategies that align with our organizational goals, enhance brand visibility, and foster customer loyalty. You will be tasked with overseeing the full spectrum of marketing initiatives, from market research and product positioning to digital marketing and communication strategies. As the head of the marketing department, you will collaborate with cross-functional teams to ensure cohesive execution of marketing plans while utilizing data-driven insights to inform decision-making. We are looking for a candidate who possesses exceptional leadership skills, a results-oriented mindset, and a proven track record of driving significant growth in the consumer goods sector. Your ability to inspire a team and shape a strong brand narrative will be essential as we aim to strengthen our market presence and meet the evolving needs of our consumers.

Responsibilities

• Develop and implement comprehensive marketing strategies to increase brand awareness and drive sales.
• Lead and mentor the marketing team, fostering a culture of creativity and high performance.
• Conduct market research and competitive analysis to inform marketing tactics and product development.
• Oversee the management of marketing budgets and allocate resources effectively to maximize ROI.
• Collaborate with product development and sales teams to align marketing strategies with business objectives.
• Utilize digital marketing channels to enhance consumer engagement and optimize customer journey.
• Monitor and analyze marketing performance metrics to measure effectiveness and make data-driven adjustments.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 15 years of experience in marketing within the consumer goods industry pref in the personal care segment, with at least 8 years in a leadership role.
• Personal care industrial experience and Egypt market understanding is mandatory.
• Demonstrated success in developing and executing multi-channel marketing campaigns.
• Strong analytical skills and experience with data-driven decision-making.
• Exceptional communication and presentation abilities, with proficiency in stakeholder engagement.
• Proven experience in budget management and an ability to allocate resources efficiently.
• Strong leadership skills with the ability to inspire and drive a team towards achieving goals.