Head of Marketing

About the Company

We are launching a premium longevity center in the UAE, operating at the intersection of advanced wellness, healthcare, and luxury services.

The center is built around a highly personalized, data-driven approach to preventive health, exceptional client experience, and a strong, niche brand positioning within the longevity space.

About the Role

We are looking for a senior, hands-on Head of Marketing to build and own the marketing function from the ground up ahead of launch.

This is a launch-stage role requiring both strategic thinking and execution. You will shape the brand, define the go-to-market strategy, and lead marketing through a combination of personal involvement and external partners (agencies, consultants, freelancers).

You will work closely with senior leadership and play a key role in preparing the business for launch and early growth.

Key Responsibilities

Marketing & Brand Strategy

• Define and own the end-to-end marketing strategy and brand positioning
• Translate business goals into a clear narrative and go-to-market approach
• Build and execute a practical launch roadmap

Brand, PR & Communications

• Lead brand positioning and ensure consistency across all touchpoints
• Define and drive PR, media relations, and thought leadership
• Oversee messaging, press materials, and external communications

Digital, Content & Campaigns

• Define direction for digital, content, and social media
• Lead launch campaigns, events, and brand activations
• Ensure high-quality execution aligned with premium positioning

Partner & Resource Management

• Manage agencies, freelancers, and external partners
• Set clear objectives, timelines, and quality standards
• Act as a central coordination point across teams

Healthcare Compliance

• Ensure all marketing aligns with UAE healthcare regulations
• Balance brand storytelling with medical credibility

Who This Role Is For

• A senior marketer who enjoys building brands from scratch
• Someone comfortable being hands-on in a launch environment
• A professional who combines strategy with execution
• A leader who understands premium positioning and trust-driven communication

Qualifications

• 8–12+ years in marketing
• Experience launching brands or business units
• Background in premium, healthcare, wellness, hospitality or luxury sectors
• Strong experience working with agencies and external partners
• Comfortable operating in fast-moving, early-stage environments