We are partnering with a fast-growing, MAS-licensed stablecoin payments company headquartered in Singapore, serving merchants, enterprises and consumers across Asia Pacific, Europe and North America.
They are hiring a Head of Marketing to own the brand and public presence end-to-end — building a narrative that works for a regulated B2B payments audience, B2C users, and the Web3/fintech community simultaneously.
This is a full-stack marketing leadership role suited to someone who is equally comfortable setting strategy and rolling up their sleeves across brand, PR, events, social and community.
Job Responsibilities
- Define and steward global brand positioning, messaging architecture and tone of voice across all audiences and markets
- Own media strategy, PR agency relationships, and tier-1 media coverage across fintech, payments and crypto
- Lead all announcement planning — licences, funding, product launches, partnerships — and position leadership as industry thought leaders
- Own the annual events calendar and run events end-to-end, measured on pipeline outcomes
- Own social channels and build a content engine spanning product education, market commentary and short-form video
- Build and grow the merchant and partner community through ambassador programmes, referral loops and co-marketing
- Lead and grow a team of 3–5; own the marketing budget, agency roster and martech stack
- Work closely with Sales, Product and Compliance to ensure all communications meet MAS regulatory requirements
Job Requirements
- 8+ years in marketing with at least 3 years leading a team; fintech, payments, banking or Web3/digital assets experience is essential
- Full-stack track record across brand, PR, events, social and community
- Experience marketing within a regulated financial environment
- Strong regional exposure across Southeast Asia and Greater China
- Data-literate with ability to tie marketing activity to commercial outcomes
- Willing to travel regionally on a regular basis
Nice to Have
- Existing media and KOL relationships in the fintech/digital asset space
- Experience launching a brand into a new market or jurisdiction
- Background in B2B merchant acquiring, cards or stablecoin/payment infrastructure
www.dadaconsultants.com
Licence Number: 18S9037
EA Registration Number: R23112003
Business Registration Number: 201735941W
