Head of Marketing & Growth

Job Summary

The Head of Marketing & Growth is responsible for owning the full go-to-market strategy, user acquisition engine, and growth economics of the business.

This role is accountable for scaling the platform in a structured, measurable, and capital-efficient manner, ensuring that growth is not only achieved, but achieved profitably and sustainably.

The position combines strategy, execution, and analytics, with a strong focus on:

• Performance marketing
• Go-to-market strategy
• Funnel optimization
• Unit economics (CAC, LTV, payback period, retention)
• Growth experimentation

The role will lead marketing efforts beyond brand and social presence, building a data-driven growth engine that drives user acquisition, activation, retention, and monetization.

KEY ACCOUNTABILITIES & ACTIVITIES

1. Go-To-Market Strategy

· Define and execute the overall go-to-market strategy across all channels and user segments.

· Identify target customer segments, positioning, and acquisition channels.

· Develop clear market entry and expansion strategies (local and international where applicable).

2. Performance Marketing & Acquisition

Build and manage performance marketing channels:

• Paid social
• Search (Google)
• App acquisition
• Affiliate / partnerships

Optimize campaigns based on:

• CAC
• Conversion rates
• Payback periods

Continuously test and scale high-performing channels.

3. Growth Funnel Optimization

Own the full funnel:

• Awareness Acquisition Activation Retention Monetization

Identify bottlenecks and improve:

• Conversion rates
• Onboarding flows
• Feature adoption

Work closely with product to improve user experience and conversion.

4. Unit Economics & Growth Analytics

Define and monitor key growth metrics:

• Customer Acquisition Cost (CAC)
• Lifetime Value (LTV)
• LTV/CAC ratio
• Retention and churn
• Payback period

Build dashboards and reporting frameworks.

Ensure growth is aligned with profitability targets.

5. Experimentation & Scaling

Establish a structured experimentation framework:

• A/B testing
• Channel testing
• Pricing and messaging experiments

Rapidly test, validate, and scale winning strategies.

6. Brand & Positioning Alignment

· Ensure all marketing efforts align with a clear and differentiated positioning.

· Work with content and social teams to translate strategy into execution.

· Elevate messaging beyond generic financial content to strong product-led narratives.

7. Team Leadership & Capability Building

· Lead and develop the marketing team, including upskilling in:

• Performance marketing
• Data-driven decision making

Introduce structured processes and accountability across marketing functions.

8. Cross-Functional Collaboration

· Work closely with:

• Product improve activation and retention
• Data analytics and attribution
• Finance align growth with financial targets

Ensure marketing is fully integrated into product and business strategy.

9. Other

· Perform additional duties as assigned by management.

COMPETENCIES

Core

· Performance Marketing: Deep expertise in paid acquisition channels and optimization.

· Growth Strategy: Strong ability to design and execute scalable GTM strategies.

· Analytics: Advanced understanding of CAC, LTV, retention, funnel metrics.

· Experimentation: Strong testing mindset and data-driven decision making.

· Martech: Familiarity with attribution tools, analytics platforms, and CRM systems.

Soft

· Strategic Thinking: Ability to connect marketing with business outcomes.

· Ownership: Strong accountability for results, not activities.

· Execution: Ability to move from strategy to implementation quickly.

· Leadership: Ability to build and lead high-performing teams.

· Problem-Solving: Structured and analytical approach to growth challenges.

Languages

· English (Advanced Proficiency)

JOB SPECIFICATIONS

Industry / Domain

FinTech / Digital Platforms / Consumer Tech

Necessary Knowledge and Experience

· 7+ years of experience in marketing and growth roles.

· Proven track record in:

• Scaling digital products
• Performance marketing
• Growth strategy

Experience in startups or high-growth environments is strongly preferred.

Education and Certification Requirements

· Bachelor's degree in Marketing, Business, Economics, or related field.

· Advanced degrees or growth certifications are a plus.