Head of Marketing

Head of Marketing - Exhibitions Company

Dubai

We're looking for a senior marketing professional to lead end-to-end marketing for a portfolio of regional and international exhibitions.

Key responsibilities include:

• Owning and managing marketing strategy and execution for assigned exhibitions
• Leading innovative, integrated marketing and PR campaigns to drive attendance, revenue, and brand growth
• Working closely with Exhibition Directors and Managers on show development, including conferences, awards, and special events
• Managing creative development, ensuring brand identity and quality standards are met
• Overseeing onsite exhibition marketing activities (press conferences, media centres, press days)
• Driving data management, database growth, and market research to identify new show opportunities
• Managing agencies, stakeholders, and internal teams to deliver high-impact campaigns

Requirements:

• Marketing or Business degree
• 7–10 years of marketing experience (exhibitions/events industry preferred)
• Strong strategic, creative, and operational marketing expertise
• Experience leading teams, agencies, and complex campaigns
• Strong understanding of business management and revenue growth