Head of Marketing

Our client looking for a Head of Marketing to lead the next phase of growth for a fast-growing food brand in Dubai. This is a high-impact leadership role for someone who can combine brand building, consumer understanding and commercial growth. The ideal candidate will have strong experience in the food/FMCG/consumer space and understand how to build brands in a competitive, digitally-led market. You will own the overall marketing strategy and work closely with the founders and commercial leadership to drive brand awareness, consumer acquisition, revenue and market expansion.

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute the overall marketing strategy aligned with business and revenue objectives.
• Own brand positioning, proposition, communication and annual marketing calendar.
• Build a distinctive and relevant brand in the UAE and wider GCC markets.
• Drive consumer insights, category understanding and competitive intelligence.

Digital & Consumer Growth

• Lead digital marketing, social media, performance marketing and content strategy.
• Drive customer acquisition, retention and engagement across digital channels.
• Develop campaigns that translate into measurable business and revenue outcomes.
• Work closely with e-commerce and quick-commerce teams to drive online growth.

Campaigns & Communications

• Lead integrated 360° campaigns across digital, social, influencer, PR, retail and experiential.
• Build strong consumer-facing communication and content.
• Manage agencies, creative partners, media partners and other external stakeholders.
• Identify relevant cultural moments, partnerships and collaborations to build brand relevance.

Trade, Retail & Commercial Marketing

• Partner closely with Sales, E-commerce and Commercial teams to drive growth across Modern Trade, E-commerce and Quick Commerce.
• Develop channel-specific marketing plans and activations.
• Ensure strong execution of brand visibility and consumer activations at retail.

Team & Leadership

• Build and lead a high-performing marketing team.
• Set clear objectives, KPIs and performance metrics.
• Manage marketing budgets and ensure strong ROI on marketing investments.
• Work closely with founders/senior leadership on business strategy and growth initiatives.

Ideal Candidate

• 10–15 years of experience in Marketing, preferably within Food, FMCG, Consumer, D2C or Retail.
• Strong experience in brand building and consumer marketing.
• Experience working in the UAE/GCC market is strongly preferred.
• Strong understanding of digital, social, performance marketing, e-commerce and quick commerce.
• Has successfully built or scaled a consumer brand.
• Commercially oriented with the ability to connect marketing initiatives to revenue and business growth.
• Comfortable working in a fast-paced, entrepreneurial environment and with founders.
• Strong agency and stakeholder management skills.
• Excellent understanding of the UAE consumer and competitive landscape.