Head of Marketing
- Posted 2 months ago
- Be among the first 10 applicants
Job Description
Roles & Responsibilities
- Develop and execute end-to-end B2B marketing strategies across brand, demand generation, digital, content, PR, and event marketing.
- Own the complete marketing funnel from awareness and lead generation to conversion, retention, and customer engagement.
- Build, mentor, and scale a high-performing marketing team while fostering a data-driven and performance-focused culture.
- Drive integrated campaigns to increase delegate registrations, sponsorship opportunities, and audience engagement across global events and media properties.
- Manage marketing budgets, campaign performance, analytics, and ROI while continuously optimizing acquisition channels.
- Strengthen brand positioning and ensure consistent messaging across all customer touchpoints.
- Partner with internal stakeholders and external agencies to execute high-impact marketing initiatives across multiple regions.
- Own the overall marketing business strategy and annual plan across the four events and the media brands, including revenue targets & required marketing campaign budgets.
- Allocate roles & responsibilities accordingly that all campaigns run smoothly without overloading the team.
- Lead, mentor and grow the marketing team; own hiring, structure & performance.
- Own sponsor, exhibitor and senior stakeholder liaison and represent marketing to the CEO and leadership.
- Own the marketing budget and tooling cost decisions
- Own funnel outcomes: registrations, lead quality, pipeline contribution and brand growth across the portfolio.
- 10+ years of B2B marketing experience, with significant leadership experience managing high- performing teams.
- Proven experience in the events, exhibitions, conferences, or B2B media sector.
- Strong expertise across brand marketing, performance marketing, content, digital marketing, CRM, marketing automation, and analytics.
- Demonstrated success in developing and executing full-funnel marketing strategies that deliver measurable business growth.
- Experience marketing across Middle East, GCC, EMEA, and APAC markets is highly desirable.
- Prior exposure to the Web3, Blockchain, AI, FinTech, or emerging technology ecosystem will be considered a significant advantage.
- Excellent leadership, communication, stakeholder management, and strategic planning skills.
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Key Skills
About Company
Skills:
Quick Commerce, Commercial Marketing, Brand Marketing Strategy, Social Media, Digital Marketing, Performance Marketing, Consumer Insights, e-commerce, Content Strategy
Skills:
community marketing, reporting dashboards, performance data, Crm Systems
Skills:
Healthcare Compliance, Marketing Strategy, Social Media, PR Media Relations, Brand Positioning, Digital Content
Skills:
measurement tools , Tracking, campaign KPIs, marketing measurement framework, marketing dashboards, Reporting, performance reviews, marketing effectiveness, banking best practices, performance reports, analytics consulting, commercial outcomes
Skills:
Digital Marketing, B2B demand generation, Pr, go-to-market strategy, Content Strategy