Oversee and managing the overall department strategies of focusing on customer needs and positioning the company as the leader in accessories market through innovation by providing differentiated products and develop the organization to meet the growth challenges.
- Lead the department initiatives and strategies towards meeting the business short-term and long-term direction in terms of product ranges, growth, localization and customization that will generate market growth, business revenue and profit margin.
- Lead the development and implementation of marketing strategies like branding, campaigns, promotion, communication, logistics and budgets through continuous conduct of market research and studies to understand market trends, customer needs and satisfactions.
- Manage product sales by implementing sales and marketing strategies and establishing continuous communications with sales staff and distribution channels.
- Manage the development and implementation of pricing strategies to ensure competitiveness in markets, to generate anticipated revenues, innovative prices, and to maximize marginal profit.
- Lead in the development, installation and implementation of a customer care program to generate customer awareness and increasing guest loyalty to the business.
- Develop new customers, segments and sales channels and the negotiation of sales contracts through maintenance of customer relationships and provision of prompt customer service.
- Build and maintain good inter-personal relationships with staff, sales channels, industry and trade associations and customer groups to achieve company's target of increasing the market share in the automotive accessories business.
- Administer in negotiating procurement contracts with local suppliers and provide expertise in setting technical specifications in the contract.
- Direct the development of new product or services designed based on customers expectations, perceived needs and market study and ensure compliance national and international standards including compliance with regulations.
- Manage the product development process from conception to a fully marketable product by performing market research and formulate product development plans to keep abreast with the technology trends in the industry.
- Develop and lead the implementation and monitoring of product marketing plan by providing input and continuous involvement in the product development process.
- Oversee the conduct of market research to understand market trends, customer expectations and customer segments through continuous follow up on competitors performance in the market and indirect interaction with customers and community.
- Promote the Kaizen concept to ensure that continuous improvements take place in business processes and practices across the department to enhance productivity.
- Impact: Nature and scope of influence a position has on its area of responsibility/ operation. Developing and executing the overall strategy for the digital platform business. This includes defining the vision, mission, and goals of the business, as well as developing a plan to achieve those goals
- Monitor advancements in ecommerce for opportunities and new ideas to improve our customers digital experience in the automotive aftermarket sector as well as automotive adjacencies.
- Plan operational budgets ensuring CarHub sales performance meets the agreed growth objectives.
- Drive special deal terms and negotiations with service providers to optimize collaboration and to drive engaging customer experience.
- Review historical sales trends, research demand drivers, prepare forecast data, develop statistical forecast models, and evaluate forecast results.
- Gather data and requests from various sources (app analytics, customers, internal market team, competitive space) and develop into concrete insights, opportunities, and road map enhancements.
- Test all functionalities in pre-publishing and publishing new versions to ensure seamless customer experience.
- Setting up tracking systems for measuring success of the business and also track competitor's activities by keeping abreast of market changes and the marketing mix used by competitors.
- Participate and contribute in overall business strategy formulation, planning and budgeting activities.
- Communication: Position's responsibility for communications both within and outside the organization. Liaise and interact with all internal and external stakeholders on a continuous basis to assess the performance of current system and requirements of new technologies based on the business environment.
- Manage team to attain activity metrics of partner outreach, decision maker contacts and partner progression.
- Interact with sales, marketing, and customer finance to understand demand forecast drivers.
- Building and managing a team of talented professional who can help them achieve the goals.
- Manage, mentor and develop the team by aligning their training needs to international best practices and standards.
- Regular updates on going projects progress on regular basis.
- Innovation: Identify, develop and make ideas, techniques, procedures, services, or products. Overseeing the ecommerce business strategy for CarHub by developing and managing innovative marketing campaigns.
- Developing and launching new products and services by constantly innovating and coming up with new ways to improve the CARHUB platform and experience for users.
- Managing the network of service providers to ensure that they are providing a high-quality experience for users.
- Manage the ecommerce platform to raise awareness by improving the usability, design, content and conversion of the ecommerce platform.
- Manage and provide advice in all ecommerce related IT technologies, platforms and emerging technologies/practices.
- Contextual technical understanding including solutions design and development.
- Devising strategies to drive trade for trial of ecommerce platform.
- Responsible for formulating annual strategy and business plan for CarHub aligning it with overall annual ALJ vision
- Understanding of E-commerce fulfilment process and how to achieve cost effective business solutions while maintaining high levels of customer satisfaction.