Head of Performance Marketing

Why Join Hantec Trader

As Hantec Trader has grown we require a dedicated support agent who will be able to provide support to customers via multiple channels but also act as a liaison for internal teams in resolving complex issues. With our volume in South America increasing, the need for a PT speaker has increased.

Role Overview:

We are seeking a commercially driven and data led Head of Performance Marketing to lead our global acquisition strategy across all paid media and performance channels.

In this role, you will own the end to end growth engine, from strategic planning and funnel design through to optimisation, attribution, and measurable revenue impact. You will play a critical role in scaling customer acquisition, improving conversion efficiency, and maximising long term customer value through data driven and AI powered strategies.

You will collaborate cross functionally with CRM, Product, Data, Compliance, and Creative teams to deliver a seamless and high performing customer journey across global markets.

Key Responsibilities:

Performance Strategy and Growth

Define and execute full funnel acquisition strategies across Google Ads, Meta, TikTok, Microsoft Ads, programmatic, and affiliate channels

Drive scalable customer acquisition and revenue growth across key international markets

Continuously optimise CAC, ROAS, and customer lifetime value

Funnel and Conversion Optimisation

Own and enhance the full customer journey from ad to landing page to onboarding to retention

Lead CRO initiatives to improve landing pages, forms, and conversion flows

Partner with CRM teams to strengthen retargeting and lifecycle marketing strategies

Tracking, Data and Attribution

Oversee tracking infrastructure including UTM governance, GTM, and GA4 implementation

Develop and refine event based tracking frameworks

Improve attribution accuracy and performance measurement across channels

AI, Testing and Creative Performance

Leverage AI tools to drive creative production, testing, and optimisation

Build and scale structured A B testing frameworks across campaigns and landing pages

Collaborate closely with Creative teams to identify and scale high performing assets

Budget and Performance Governance

Own budget allocation across channels and geographies to maximise return on investment

Scale high performing campaigns while maintaining efficiency benchmarks

Deliver clear performance insights and strategic recommendations to senior leadership

Skills and Experience:

• 7 plus years experience in performance marketing, including team leadership
• Strong background within fintech, trading, or proprietary trading environments
• Proven expertise across Google Ads, Meta, TikTok, Microsoft Ads, and programmatic platforms
• Deep understanding of GTM, GA4, attribution modelling, and conversion tracking
• Experience using AI tools for optimisation, automation, and creative testing
• Highly analytical with strong stakeholder management and communication skills

What we offer:

• Annual Ticket Home - 2,500 AED a year offered after 1 year of employment
• VISA Sponsorship
• Health Insurance
• Annual Discretionary Bonus Pool – rewarding high performance
• Monthly $100 Core Values Nominations – recognition for living our values
• Quarterly Core Values Winner – exclusive dinner with our Directors
• Yearly Core Values Champion – an all-inclusive paid work trip to one of our global offices
• Work from Other Offices – flexibility to work remotely from our worldwide locations (at employee's expense)