Overview
We are hiring a strategic growth leader to own and scale our personal brand and lead generation
ecosystem. This is not a social media manager role. This position is responsible for turning content
into consistent, qualified real estate leads. You will manage freelancers, agencies, content
direction, and growth strategy end-to-end.
Key Objective
Build a structured content and marketing system that generates consistent high-quality real estate
investor leads.
Core Responsibilities
Growth & Lead Generation
- Design and execute strategy to generate leads from social platforms
- Build funnels, automations, and conversion systems
- Manage paid ads and performance metrics including CPL, ROI, and conversions
Content Strategy & Direction
- Define positioning, messaging, and content pillars
- Plan monthly content calendar
- Review scripts, edits, and content performance
- Guide creative direction (not primary editor)
Content Production (Hands-On)
- Shoot and edit short-form video content (approximately 10 videos per month) when required
- Capture high-quality property, lifestyle, and personal brand content independently
- Ensure quick turnaround for time-sensitive market opportunities
- Maintain quality standards across filming, lighting, framing, and editing
Team & Vendor Management
- Lead freelancers, editors, and agencies
- Ensure brand consistency and execution quality
- Build scalable systems and workflows
Platform Growth
- Oversee short-form content output
- Manage audience engagement and inbound enquiries
- Identify trends and opportunities in the real estate market
Field Presence
- Attend shoots, events, and property visits
- Capture and direct daily content opportunities
Requirements
- Minimum 3-4 years in brand growth, digital marketing, or content-driven lead generation
- Real estate industry experience required
- Proven ability to generate leads from social media
- Strong strategic thinking and ownership mindset
- Experience managing freelancers or agencies
- Proactive and execution-driven
- Arabic preferred
- Must have UAE driving licence and own car
- Must work on-site daily (9am-6pm)
Benefits
Salary plus performance incentive linked to lead generation and revenue impact.
