Head of Personal Finance

Job Purpose:

To lead the development, management, and growth of the Bank's product portfolio by driving customer value, market competitiveness, profitability, and sustainable business performance while maintaining effective risk and governance standards.

Key Accountabilities:

1- Lead and manage product development teams to develop, enhance, and grow the Bank's products and services across identified product segments.

2- Develop business plans, strategies, and profitability targets based on market potential, customer needs, pricing, costs, and expected returns.

3- Develop comprehensive business cases supported by market assessments, customer insights, competitive offerings, market practices, sales channels, and risk considerations.

4- Own the end-to-end product lifecycle, from ideation and development through launch, performance monitoring, enhancement, and eventual rationalization.

5- Define and manage product proposition, mix, pricing, positioning, and segmentation to maximize customer acquisition, penetration, revenue, and profitability.

6- Monitor product and portfolio performance against approved business plans, KPIs, revenue targets, volumes, profitability, and market share, providing recommendations for improvement.

7- Manage product financial performance, including revenues, expenses, losses, provisions, pricing impact, and overall contribution to the Bank's profitability.

8- Collaborate with Credit Risk and relevant stakeholders to develop and maintain appropriate credit policies and risk parameters while balancing customer needs and portfolio quality.

9- Partner with Operations, Technology, and Change teams to develop and continuously enhance product processes, systems, infrastructure, and customer journeys.

10- Drive cross-selling and integrated product strategies in collaboration with Retail and other business teams to maximize customer value and identify opportunities across products and segments.

11- Ensure strong market and competitive intelligence, including competitor products, pricing, campaigns, advertisements, market trends, emerging technologies, and regulatory developments.

12- Ensure effective product governance, risk, compliance, and controls, while supporting front-line teams through product training, communication, and ongoing guidance.

Qualifications & Experience:

• Bachelor's degree in Commerce, Business Administration, Accounting or its equivalence.

• 10+ years of experience in product development or any related field of work, banking experience is a plus.