ABOUT EYEWA & THE OPPORTUNITY
Eyewa is the largest and fastest-growing omnichannel eyewear retailer in the Middle East. Since 2017 we've grown from an online store into a regional powerhouse of 250+ stores across the GCC, backed by a $100M Series C led by General Atlantic and a business that is both profitable and growing at over 50% year-on-year. Our mission is simple and ambitious: make high-quality eyewear accessible to everyone, everywhere.
Egypt is our next frontier — and one of our most exciting. We are building the market from the ground up, and our stores are where the brand comes to life. Every campaign, every product, every promise we make lands in one place: the store floor. The teams you build and the standards you set are what customers will actually experience of Eyewa in Egypt.
This is a rare chance to build a retail network from the very first store — to hire and shape the teams, write the playbook, set the culture, and grow it store by store into something that outperforms. We're looking for a leader who wants to be a major contributor to a real success story, not a bystander to one.
THE ROLE
As Head of Retail Operations & Sales, you own the stores and the people in them. You'll open them, staff them, train them, and drive them - building a high-performing store network that delivers on sales, service, and standards. From the first store to the fiftieth, the retail playbook for Eyewa Egypt is yours to write.
KEY RESPONSIBILITIES
Store Operations & Standards
- Own the day-to-day running of the entire store network — operating standards, procedures, compliance, and consistency across every location.
- Write and embed the Eyewa Egypt retail playbook: SOPs, visual merchandising standards, and store-level KPIs.
- Lead new store openings operationally — from handover through staffing, training, and trading readiness.
Sales Performance
- Own the sales performance of the network — conversion, average order value, attach rates, and revenue against target.
- Monitor store-level performance closely and intervene fast to close gaps and lift underperformers.
- Partner with Marketing and Commercial on in-store promotions, assortment, and campaign execution on the floor.
Team Leadership & Culture
- Hire, lead, coach, and develop Store Managers and their teams — building bench strength ahead of the rollout.
- Own scheduling, performance management, and retention across the store network.
- Build a genuine selling and service culture — a team that's proud of the brand and hungry to perform.
- Define and roll out training on product, optical fundamentals, and customer experience.
Customer Experience In-Store
- Guarantee a consistent, high-quality in-store experience that makes customers come back and bring friends.
- Feed store-floor and customer insight back to Commercial, Marketing, and Supply Chain — you are the eyes and ears of the business.
WHO YOU ARE
- 5+ years in retail operations or multi-store management — optical, fashion, or specialty retail in Egypt strongly preferred.
- A proven people leader who builds teams that win — you've hired, coached, and grown store managers, not just managed them.
- Commercially driven and target-obsessed — you know how to move conversion, AOV, and attach rates, and you enjoy the chase.
- A builder, not a caretaker — energized by opening stores and writing the playbook rather than running someone else's.
- Operationally rigorous: you set standards, hold the bar, and don't let stores drift.
- Present and hands-on — you lead from the floor, not from behind a desk. Fluent Arabic and English.
WHY THIS ROLE
- Build a retail network from the very first store — your teams, your standards, your playbook.
- Real ownership of stores P&L-critical function with visible, measurable impact every single day.
- Direct line to the MD.
- The backing of a profitable, fast-growing, well-capitalized regional leader — startup pace without startup fragility.
- Grow with the network: build the foundation now and lead it as it scales.
