Head of Sales, B2B

Food People has partnered with a B2B business within the food sector in their search for an experienced Head of Sales to lead and grow their Food division across the Middle East. This is a strategic leadership role combining commercial management, business development, supplier relationship management, and team leadership across multiple markets.

Key Responsibilities

• Lead the Food business unit across the Middle East, driving sustainable growth and commercial performance
• Manage and develop a regional commercial team, providing leadership, coaching, and performance management
• Develop and execute business strategies to expand market share and strengthen customer relationships across key food and beverage sectors
• Build and maintain strong relationships through regular business reviews and strategic presentations
• Identify new business opportunities and drive sales growth across key application areas, including beverages, dairy, savoury, nutrition, confectionery, and emerging categories
• Work closely with customers to understand market trends, technical requirements, and innovation opportunities
• Collaborate with technical and commercial teams to deliver customer-focused solutions and support successful project execution
• Monitor market dynamics, competitor activity, and customer developments to identify growth opportunities across the region
• Manage regional budgets, forecasts, and commercial performance metrics to ensure business objectives are achieved
• Represent the business at customer meetings, industry events, and supplier engagements across the Middle East

Key Ingredients

• Bachelor's degree in Food Science, Business, Marketing, Chemistry, or a related discipline
• MUST be an Arabic speaker
• To be based in Saudi Arabia with experience across the Middle East
• Proven commercial leadership experience within the food and beverage ingredients industry
• Demonstrated experience managing and developing sales teams across multiple markets
• Strong commercial acumen with the ability to develop and execute growth strategies

*Please note that ONLY candidates with relevant experience will be contacted to discuss the position in more detail