As
Head of Sales, you will build and lead a high-performing sales engine for Meraki Developersdriving unit sales, channel partner performance, pipeline quality, and predictable forecasting. You'll set the strategy, coach the team, tighten the process, and make sure every lead has a clear next step.
This is not a sit and supervise role. This is hands-on leadership: targets, conversions, launches, brokers, CRM discipline, and deal closure.
Key Responsibilities2) Team Leadership & Performance Management3) Channel Partners & Broker Network4) Sales Operations, CRM & Pipeline Discipline5) Pricing, Offers, Negotiation & Closures6) Customer Experience & Handover Readiness7) Reporting, Forecasting & Business Insights8) Cross-Functional Collaboration
- Sales Strategy & Revenue Delivery
- Own and deliver sales targets across all projects (primary sales).
- Build quarterly and monthly sales plans: targets, product focus, pricing guidance, launch timeline alignment.
- Define go-to-market approach for each project (unit mix, buyer personas, channel split, campaign support needs).
- Drive structured sales cadence: daily leads review, weekly pipeline review, monthly forecast review.
- Lead, coach, and develop the sales team: Managers, TLs, Consultants.
- Set clear KPIs: calls, follow-ups, meetings, site visits, offers, bookings, conversion rates.
- Conduct weekly 1:1s, role-plays, objection handling sessions, and deal clinics.
- Hire, onboard, and structure the team based on project pipeline and launch timelines.
- Set a performance culture: accountability, speed, and professionalism.
- Build and manage broker relationships and channel partner strategy.
- Create broker performance plans: activation, incentives, training, and lead allocation rules.
- Run broker briefings and product trainings; ensure brokers sell the right inventory with correct messaging.
- Maintain broker compliance and documentation standards (KYC, approvals, commission rules).
- Own CRM hygiene (e.g., Bitrix/HubSpot/Salesforcewhatever Meraki uses).
- Implement clear definitions: MQL/SQL, pipeline stages, follow-up SLAs, lead scoring.
- Track pipeline health: source performance, lead aging, drop-off reasons, conversion by stage.
- Ensure every lead is logged, every interaction is captured, and every deal has documents ready.
- Lead negotiations on key deals and support team on difficult closures.
- Coordinate pricing, offers, and approvals with senior management.
- Ensure booking-to-SPA/contract journey is smooth and fast (no deals lost due to delays).
- Manage reservation, booking, cancellation, and refund processes with tight controls.
- Ensure buyers feel guided, not chased.
- Coordinate with customer support/CRM team for buyer communication, document collection, and updates.
- Partner with Operations/Project team for realistic delivery timelines and buyer expectations.
- Provide accurate weekly/monthly forecast: bookings, revenue, cash collection outlook.
- Build dashboards for leadership: pipeline, performance, brokers, campaign ROI, conversion rates.
- Identify trends early (price resistance, unit preference shifts, competitor moves) and act fast.
- Work with Marketing on lead quality, campaign conversion, and launch messaging.
- Work with Finance on payment plans, receivables risks, commission structures, and revenue reporting.
- Work with Legal/Admin on SPA readiness, buyer documentation, and compliance.
Requirements
Experience
- 10-15 years in real estate sales (Dubai strongly preferred).
- At least 5 years in a senior sales leadership role (Head/Director/GM Sales).
- Strong exposure to developer sales, off-plan launches, and broker-driven markets.
Skills
- Proven sales target delivery with strong team leadership.
- Deep understanding of the Dubai broker ecosystem and channel partner operations.
- Strong negotiation and closing skillscan step into key deals.
- Highly process-driven: CRM discipline, pipeline visibility, forecasting accuracy.
- Strong communication and stakeholder management
