Head of Sales

Head of Enterprise & Government Sales — Nova Assessments

Tharwah Holding Company (Tadawul: 9606.SR) · Riyadh, Saudi Arabia · Full-time, on-site

About Tharwah and Nova

Tharwah Holding Company is a publicly listed Saudi human capital group serving government, giga-project, and enterprise clients across the Kingdom. Nova is our Arabic-native psychometric assessment platform, built for the GCC market and now entering its commercial phase.

Nova is built around four things that matter in Saudi procurement. Its norms are GCC data, not translated Western norms. Its psychometric methodology is BPS-aligned. All data stays in the Kingdom under the Saudi PDPL. And an AI-enabled suite covers assessment, structured interviewing, and development coaching. Tharwah owns the intellectual property outright.

The role.

This is Nova's first dedicated sales role, and you will do the selling yourself. For the first twelve months you will have no team to delegate to. You will carry a personal revenue target and run every deal from first contact to signed contract: prospecting, discovery, demos, proposals, tender responses, negotiation, and close.

You report directly to the Managing Director. A product marketing lead will supply positioning, collateral, and outbound campaigns. Turning that into revenue is your job.

You will not start cold. Tharwah brings established relationships with ministries, PIF-backed entities, giga-projects, and large private employers. The job is to convert those relationships into Nova contracts and build pipeline well beyond them.

What you will do, personally:

• Prospect and open doors with CHROs, HR directors, talent acquisition heads, and procurement leads across ministries, giga-projects, and large enterprises. Work Tharwah's existing relationships and build your own.
• Run the discovery meetings yourself, and deliver live product demonstrations in Arabic and English, tailored to each client's hiring, development, or leadership use case.
• Write and own proposals, commercial offers, and pilot designs. Lead responses to formal tenders through Etimad and client procurement portals.
• Negotiate and close multi-year subscription agreements within the approved pricing ladders and your delegated commercial authority.
• Manage your accounts after signature. You own onboarding handover, adoption, renewal, and expansion. There is no separate account management layer.
• Keep a disciplined, current CRM pipeline and produce an accurate monthly forecast for the Managing Director.
• Feed what you hear from the market back into product and marketing: objections, competitor activity, feature gaps, and pricing pressure.
• Support partner-sourced opportunities where they touch your accounts.

What success looks like in twelve months:

• First reference logos signed in both the government and giga-project segments, each willing to support a published case study
• Contracted recurring revenue against your personal target, with collected cash, not just signatures
• A qualified pipeline for the year after sufficient to underwrite the year-two plan
• A documented sales process, including qualification criteria, proposal templates, and the tender playbook, that a second hire could pick up and run

What you bring

• Eight to twelve years in enterprise or public-sector solution sales, ideally in HR services, talent assessment, consulting, or HR technology. You must have carried a personal quota throughout.
• A track record of personally closing agreements worth SAR 1m+ in total contract value with Saudi ministries, giga-projects, or large enterprises. You should be ready to talk through specific deals you ran yourself.
• A working command of Saudi government procurement: Etimad, tender cycles, budget calendars, and the difference between a sponsor and a decision-maker.
• Enough fluency in psychometrics to discuss validity, norms, and fairness credibly with a CHRO.
• Comfort doing the work yourself in an early-stage commercial environment, with no support layer beneath you.
• Fluency in Arabic and English, spoken and written. Arabic is the primary working language for government engagement.

Saudi nationals are strongly preferred. Managing ministry and giga-project relationships in Arabic is central to this role, and Nova is positioned as national capability under Vision 2030.

Advantageous:

• Prior sales experience with an established assessment provider (SHL, Korn Ferry, Aon, Mercer, Hogan, or similar)
• BPS Test User qualification or equivalent
• Background in Saudization programmes, workforce planning, or HRIS integration
• An existing network across Saudi HR leadership communities.

Compensation:

The package combines guaranteed fixed pay with uncapped variable pay linked to the revenue you bring in.