Role Overview:
We are seeking a high-level Social Media Growth Director to lead a rapid expansion project. Your sole focus is to scale our Instagram presence by 500,000 followers within 6 months using a combination of high-production organic content, aggressive paid amplification, and strategic influencer partnerships. You will have full autonomy over a $200,000 budget to hire vendors, run ads, and execute creative campaigns.
Core Responsibilities
- Strategy & Roadmap: Develop a month-by-month growth plan that balances viral top-of-funnel content with community-building bottom-of-funnel engagement.
- Budget Management: Direct $33000monthly across three pillars: Content Production (30%), Paid Media/Ads (50%), and Influencer/PR (20%).
- Production Leadership: Manage a team of videographers and short-form editors to produce 57 high-retention Reels per week.
- Paid Growth Engine: Execute sophisticated Meta Ads Manager campaigns (not just boosting) targeting a Cost Per Follower (CPF) of under $0.60.
- Performance Tracking: Provide weekly ROI reports focusing on follower velocity, engagement rate, and profile visit-to-follow conversion.
Required Experience & Skills:
- Proven Track Record: You must show evidence of growing an account by 100k+ followers organically or via paid media (no bots, no pods).
- Direct Response Expert: Deep knowledge of Meta Ads Manager, specifically for Follower Growth objectives.
- Viral Content Intuition: Mastery of 2026 Instagram hooks, trending audio mechanics, and high-retention editing styles.
- Resource Management: Experience managing at least $20,000+ monthly in ad spend.
- Ethics: A strict No Bot policy. All growth must be verified through Instagram Insights and third-party auditing tools.
