Head of Student Recruitment

Job Details

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Key Relationships

Reports to: Vice President Operation and Quality

Collaborates with: CUQ Executive Team, Department Heads, Marketing, Admissions, Corporate Communications, Faculty and External Agencies.

Duties and Responsibilities

Key Duties

• Leading and building capabilities of the Students Recruitment team
• Achieving recruitment targets and KPIs
• Planning and execution of CUQ expansion to different markets/segments
• Developing and implementing recruitment strategies
• Managing recruitment campaigns
• Building relationships with high schools, corporations, and international recruitment agencies
  
  

Key Responsibilities

• Oversee recruitment team operations and performance and ensure that recruitment targets are met
• Ensures quality of student recruitment service by providing product and sales training/support to the Recruitment team
• Enables the team to fully utilise CRM and AI tools for lead capture, qualification and efficient lead nurturing
• Helps to optimise the sales pipeline with CRM insights
• Make data-driven decisions using data analytics
• Builds relationship with local schools and corporates
• Develops partnerships with international education agencies, as well as counterparts in Ulster University
• Responsible for the development and management of recruitment collateral, exhibition and display material.
• Responsible for strategically defining, planning, executing and following up on Recruitment plans for driving awareness of CUQ's brand in the marketplace.
• Meeting with members of the senior management team to discuss recruitment needs and agree assignments.
• Providing support for exhibitions and events as needed.
• Liaising with external relevant governmental authorities, ministries and corporate clients both local and international
• Managing the Business Development team
• Managing confidential information
• Plan and execute a range of activities to ensure all recruitment and admission targets and Key Performance Indicators (KPIs) are achieved
• Complete weekly and monthly business development reports and the progress towards achieving agreed KPIs
• Be responsible for engaging with corporate clients, including the establishment and monitoring of Prime Strategic Partnerships, ensuring performance indicators are met
• Develop and maintain relationships with key employers with the purpose of establishing mutually beneficial business opportunities e.g. work placements, internships, services, training and development needs
• In liaison with the Marketing Team, develop strategies to promote CUQ programmes to businesses and employers and arrange meetings to promote CUQ and maximise applications/enrolments.
• Network across Qatar to ensure maximum opportunities for recruitment are developed and realized
• Prepare and deliver a variety of presentations to corporate entities outlining all CUQ programmes and other relevant information
• Nurture & manage relationships with Ministries and Governmental agencies to secure enrolments for CUQ.
  
  

Skills

• Time management and task prioritization skills.
• Strong written and oral communication skills (ability to speak Arabic would be an advantage).
• Strong interpersonal skills.
• Ability to work independently and in a team-oriented, collaborative environment
• Knowledge of Microsoft Office suite, including Outlook, Word, Excel and PowerPoint and appropriate CRM Systems.
  
  

Qualifications

• Master's degree in Marketing, Business Administration or Communications or any other relevant discipline
• A minimum of seven years of mid/senior level management in Business Development/ Higher Education Student Recruitment
  
  

Experience

• Proven experience in managing multiple recruitment campaigns in multiple markets
• Experience in market expansion overseas or experience in Corporate sale
• Strong understanding of Private Education or sale experience in Professional Services or Corporate Training sectors
• Deep familiarity with national or international student markets, regional cultural nuances, and shifting higher education policies and proven ability to analyze conversion rates, forecast application trends, and use data insights to alter recruitment strategies.
• Working knowledge of regulatory frameworks, student visa processes, and data privacy laws
  
  

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