About the role
Reporting to Senior Management, you will lead the Company's residential sales and marketing function across the full development lifecycle, from land acquisition and product planning through project launch, sales completion and handover. As the functional head, you will shape the commercial strategy for the business while remaining closely involved in the execution of key initiatives.
Key responsibilities
- Lead the overall residential sales and marketing function and take accountability for the commercial performance of the Company's developments.
- Develop and execute sales, marketing, branding and pricing strategies to maximise project profitability and achieve business objectives.
- Advise Management on market trends, customer behaviour, the competitive landscape and emerging opportunities.
- Build and maintain strong relationships with JV partners, marketing and property agencies, consultants, financial institutions and other key stakeholders.
- Work with Management, JV partners, architects and consultants from the concept stage to shape product positioning, unit mix, layouts, facilities and pricing strategy.
- Lead market research, demand analysis, pricing benchmarks, product recommendations and commercial inputs for land acquisition and tender exercises.
- Recommend development concepts that respond to market demand while balancing construction costs and project returns.
- Sales, pricing and go-to-market strategy
- Develop and drive the overall sales strategy to maximise sales performance, revenue and project profitability.
- Lead pricing strategy, inventory release planning and sales programmes throughout the project lifecycle, responding to market conditions and sales performance.
- Formulate project positioning and go-to-market strategies that create clear product differentiation.
- Build strong relationships with property agencies and key salespersons to maximise project exposure and sales momentum.
- Translate market intelligence, competitor activity and buyer behaviour into actionable sales and pricing decisions.
- Review sales performance regularly and recommend initiatives to improve sales velocity, pricing and inventory management.
- Provide strategic direction for branding, marketing communications and promotional campaigns with appointed agencies and consultants.
- Market intelligence and team leadership
- Monitor residential market trends, buyer preferences, competitor activity, regulatory developments and economic indicators.
- Prepare commercial reports and strategic recommendations to support Management's decisions and future investments.
- Lead, coach and develop a lean Sales & Marketing team and foster a collaborative, high-performance culture.
- Set clear performance objectives and remain hands-on in key negotiations, agency management, project launches and strategic initiatives.
Requirements
- Degree in Real Estate, Business, Marketing, Finance, Economics or a related discipline.
- At least 15 years of relevant experience in Singapore residential property sales and marketing, including leadership experience with a property developer.
- Proven record of planning and launching private residential developments in Singapore.
- Deep understanding of the residential development process, from product planning and sales strategy through project launch, completion and handover.
- Strong knowledge of the Singapore residential property market and relevant regulations.
- Strong commercial judgement in pricing, market positioning, buyer trends and project profitability.
- Established relationships with property agencies, marketing consultants, architects and other relevant industry stakeholders.
- Excellent leadership, stakeholder management, negotiation and communication skills.
- Strategic and analytical, with a practical approach and the ability to make sound decisions under pressure.
- Fluent business English is required. Business-level Mandarin is also required for regular communication with Mandarin-speaking internal and external stakeholders, including JV partners and consultants.
