HORECA Sales Executive – Fresh Food
Jeddah & Riyadh , Saudi Arabia
About the Role
We are looking for a motivated HORECA Sales Executive to join our Fresh Food team. The successful candidate will be responsible for developing new business opportunities, managing key customer relationships, and driving sales growth across hotels, restaurants, cafés, catering companies, and institutional customers.
Key Responsibilities
- Develop and expand the customer base within the HORECA sector.
- Identify and acquire new business opportunities.
- Build and maintain strong customer relationships.
- Achieve monthly, quarterly, and annual sales targets.
- Conduct regular customer visits and business reviews.
- Promote the company's fresh food product portfolio.
- Coordinate with Supply Chain, Operations, and Customer Service.
- Ensure timely payment collection and credit compliance.
- Prepare sales reports, forecasts, and pipeline updates.
- Represent the company at exhibitions and customer events.
Requirements
- Bachelor's degree is preferred.
- Valid Saudi driving license.
- 3–5 years of HORECA sales experience.
- Experience selling fresh food products (meat, poultry, seafood, dairy, fruits & vegetables, chilled products).
- Strong network within the HORECA market.
- Excellent negotiation and communication skills.
- Customer-focused with strong relationship management skills.
- Ability to work independently and achieve sales targets.
Preferred Skills
- Business Development
- Key Account Management
- B2B Sales
- CRM
- Negotiation
- Communication
- Fresh Food Sales
