HoReCa Sales Executive Foodstuff Distribution

WE ARE HIRING

HoReCa Sales Executive — Foodstuff Distribution

Location: Dubai, UAE

Company: Al Qithara Foodstuff Trading

Industry: Food & Beverage Distribution / HoReCa

Employment Type: Full-time

Open Positions: 2

Work Arrangement: Field-Based Sales

About the Company

Al Qithara Foodstuff Trading is a UAE-based food distribution company supplying restaurants, hotels, cafés, catering companies, and other foodservice businesses.

We are expanding our HoReCa Sales Department and looking for two proactive, results-driven Sales Executives to join our growing team.

This is a full-cycle, field-based B2B sales position combining new business development, account management, and hands-on customer support.

We are looking for professionals who can independently manage their territory, develop strong relationships with customers, and take ownership of commercial results.

Key Responsibilities

1. New Business Development

* Identify and approach potential HoReCa customers, including restaurants, hotels, cafés, and catering companies.

* Conduct regular field visits to prospect for new business opportunities.

* Establish relationships with executive chefs, purchasing managers, F&B managers, and restaurant owners.

* Present the company's product portfolio and identify opportunities based on customers purchasing needs.

* Arrange product samples, tastings, and trials with prospective customers.

* Prepare quotations, negotiate commercial terms within company guidelines, and convert prospects into active customers.

* Develop and maintain a structured sales pipeline.

2. Account Management & Sales Growth

* Manage and develop an assigned portfolio of existing HoReCa customers.

* Maintain regular communication and conduct customer visits to strengthen relationships.

* Identify opportunities to increase sales through cross-selling, upselling, and introducing additional products.

* Monitor customer purchasing activity and proactively reactivate inactive accounts.

* Ensure customer satisfaction and build long-term commercial relationships.

* Achieve monthly sales targets and contribute to the department's overall growth.

3. Customer Coordination & Problem Solving

* Coordinate with internal Logistics, Warehouse, Finance, and Customer Service teams to ensure smooth order fulfilment.

* Follow up on deliveries, product availability, customer requests, and outstanding issues.

* Take ownership of customer-related problems and ensure timely resolution.

* Assist with payment follow-ups and coordinate collection matters in accordance with company procedures.

* Respond promptly to urgent commercial and operational situations.

* Escalate unresolved issues to management in a timely manner, providing clear information and proposed solutions.

4. Sales Planning & Reporting

* Plan daily field activities and customer visits efficiently.

* Maintain accurate records of customer interactions, quotations, and sales opportunities.

* Regularly update the sales pipeline with realistic opportunities, expected values, and next steps.

* Submit activity reports and sales forecasts within agreed deadlines.

* Participate in regular sales meetings and performance reviews.

* Take responsibility for achieving agreed sales KPIs.

Candidate Requirements

Essential Requirements

* Previous B2B sales experience in the UAE.

* Experience in HoReCa, foodservice, or food distribution sales.

* Good understanding of the UAE restaurant and hospitality market.

* Proven ability to develop new customers and manage existing business relationships.

* Valid UAE driving licence.

* Own car and willingness to travel regularly for customer visits.

* Good communication, negotiation, and relationship-building skills.

* Ability to work independently, manage priorities, and solve problems.

* Good command of English.

* Basic proficiency in Microsoft Excel and sales reporting.

Preferred Qualifications

* Existing relationships with chefs, purchasing managers, or F&B decision-makers.

* Experience selling frozen, chilled, or other food products to HoReCa customers.

* Experience managing a customer portfolio and developing repeat business.

* Knowledge of the UAE food distribution market and purchasing processes.

What We Expect From You

We are looking for someone who:

* Is proactive: actively identifies opportunities instead of waiting for incoming orders.

* Takes ownership: follows through on commitments and resolves customer issues.

* Is field-oriented: enjoys visiting customers, building relationships, and developing new business.

* Works independently: manages daily priorities without constant supervision.

* Is commercially focused: understands that sales activity must lead to measurable results.

* Is organised: maintains accurate customer records and follows up consistently.

* Is accountable: communicates challenges early and delivers on agreed objectives.

This is not a desk-based order-processing position.

The role requires regular customer visits, active business development, and hands-on coordination to support customers and grow sales.

What We Offer

* Competitive fixed salary.

* Sales commission / performance-based incentives.

* Opportunity to develop an established customer portfolio.

* Support from the HoReCa management team.

* Opportunities for professional development and career growth.

* UAE employment benefits in accordance with applicable labour regulations.

Salary and commission structure: To be discussed during the interview.

How to Apply

Interested candidates are invited to submit their CV to [Confidential Information]

Please include:

* Your relevant UAE HoReCa / food distribution experience.

* Current or most recent position.

* Availability to join.

* Salary expectations.

• * Confirmation of a valid UAE driving licence and access to a car.