About Blitzed
Blitzed is a fast-growing crypto casino and sportsbook focused on building a strong creator-led brand and community. We move fast, test aggressively, and scale what works. Mainly across TikTok, YouTube, Kick, X, Instagram, and Telegram/Discord.
The Role
We're hiring an Influencer Marketing Manager to own end-to-end creator partnerships: sourcing, outreach, negotiation, contracting, campaign execution, tracking, and optimisation. You'll build a repeatable influencer engine that drives deposits, sign-ups, and brand momentumwhile protecting Blitzed's reputation and compliance standards.
What You'll Do
- Build and execute the influencer strategy across tiers (nano mega) and platforms (TikTok/IG/YouTube/Kick/X).
- Source and qualify creators using clear criteria (audience fit, geo mix, engagement authenticity, risk profile).
- Own outreach, pitching, negotiation, and deal structures (CPA, rev share, hybrid, flat fee, performance bonuses).
- Create briefs, messaging, and content guidance that converts while staying compliant (no misleading claims, responsible gambling).
- Manage campaign ops: timelines, deliverables, approvals, tracking links/codes, reporting.
- Coordinate with Creative, Social, Community, Paid, and Affiliate teams to amplify and repurpose influencer content (UGC pipeline).
- Track and report performance: CAC/CPA, sign-ups, first deposits, deposit volume, retention signals, ROAS, and content KPIs.
- Maintain influencer CRM and documentation (pricing benchmarks, learnings, creative angles, whitelisting permissions).
- Run A/B tests on hooks, offers, landing flows, and creator formats; turn results into playbooks.
- Manage budgets, forecasts, and monthly creator spend plans.
- Identify and manage risk: fake followers, problematic content, brand safety issues, compliance concerns
Requirements
- 2-5+ years in influencer marketing / creator partnerships (performance-driven).
- Proven experience negotiating deals and running measurable campaigns (CPA/ROAS driven).
- Strong understanding of YouTube/Kick creator ecosystems and how content converts.
- Hands-on with tracking/analytics: UTM links, codes, dashboards, attribution basics.
- Excellent communication and relationship management; comfortable with high-volume outreach.
- Highly organised: able to manage multiple creators, deadlines, and approvals at once.
- Comfortable working in fast-paced, test-and-learn environments.
- Experience in iGaming, crypto, fintech, sports, or other regulated/grey categories.
- Experience with affiliate programs and hybrid influencer/affiliate structures.
- Creator whitelisting / Spark Ads / paid amplification experience.
- Familiarity with KOL/influencer tools (CreatorIQ, Modash, Upfluence, HypeAuditor, etc.).
- Strong network of creators in Tier 1 + key growth geos.
- Tools You'll Use
- Google Sheets/Excel, Notion/Slack, link tracking tools (UTM/Bitly), influencer discovery tools, basic creative review workflows
Benefits
- Competitive salary + performance-based bonus
- Fast progression and ownership
- Budget to test, learn, and scale winning creators
- Remote-friendly, flexible environment
