Role Overview
The Influencer Marketing Manager is responsible for developing, executing, and scaling influencer marketing strategies to drive brand awareness, credibility, and sales. This role focuses on building long-term relationships with influencers, creators, and brand ambassadors across key platforms (Instagram, TikTok, YouTube, etc.), ensuring campaigns align with brand positioning and commercial objectives.
Key Responsibilities
Strategy & Planning
- Define and execute the influencer marketing strategy aligned with brand, campaign, and commercial goals
- Identify key influencer tiers (mega, macro, micro, nano) across priority markets
- Build annual and campaign-based influencer roadmaps (Ramadan, Eid, launches, sales, events, etc.)
Influencer Management
- Source, vet, and onboard influencers aligned with brand DNA and target audience
- Manage influencer relationships end-to-end: outreach, negotiation, briefing, contracting, and follow-up
- Build and maintain a strong influencer and creator database
Campaign Execution
- Create detailed influencer briefs (key messages, deliverables, timelines, do's & don'ts)
- Oversee content creation to ensure brand consistency, quality, and compliance
- Coordinate seeding, PR boxes, gifting, and product launches with influencers
- Manage influencer participation for events, activations, and in-store moments
Performance & Reporting
- Track and analyze campaign KPIs (reach, engagement, EMV, conversions, ROI)
- Optimize campaigns based on performance insights
- Prepare post-campaign reports and recommendations for stakeholders
Budget & Operations
- Manage influencer marketing budgets and cost negotiations
- Ensure contracts, usage rights, and legal requirements are respected
- Work closely with legal, PR, social media, and paid media teams
Trends & Innovation
- Stay up to date with influencer trends, platform changes, and emerging creators
- Propose innovative collaborations, formats, and content ideas
- Identify opportunities for viral, culturally relevant, and high-impact campaigns
Key Skills & Qualifications
Required
- 36+ years of experience in influencer marketing or social media (beauty, fashion, luxury preferred)
- Strong understanding of Instagram, TikTok, YouTube, and emerging platforms
- Proven experience managing influencer campaigns end-to-end
- Excellent negotiation, communication, and relationship-management skills
- Strong organizational and project-management abilities
- Data-driven mindset with experience analyzing performance metrics
Preferred
- Experience in luxury, beauty, fragrance, or lifestyle brands
- Experience managing influencers across multiple markets (GCC, Europe, etc.)
- Familiarity with influencer platforms and tools
- Ability to work in fast-paced, launch-driven environments
Personal Attributes
- Creative, strategic, and culturally aware
- Highly organized with strong attention to detail
- Proactive, solution-oriented, and hands-on
- Strong sense of brand aesthetics and storytelling
- Comfortable working cross-functionally with multiple teams
What Success Looks Like
- Strong influencer partnerships that feel authentic and on-brand
- High-performing campaigns with measurable impact on brand and sales
- Consistent, high-quality influencer content across platforms
- Positive brand sentiment and growing influencer advocacy
