Influencer Marketing Senior Specialist

Role Objectives

The Influencer Marketing Senior Specialist will be responsible for driving influencer marketing campaigns on social media platforms to enhance brand visibility, acquire potential customers, and achieve marketing objectives.

Roles & Responsibilities:

• Lead influencer marketing campaigns primarily on Instagram and TikTok platforms.
• Identify and collaborate with influencers whose audiences align with the brand's target demographic to drive potential customer acquisition.
• Manage influencer marketing metrics such as Customer Acquisition Cost (CAC), M1 retention, budget planning, and campaign calendar.
• Receive campaign requests from various stakeholders and execute them in alignment with brand guidelines and objectives.
• Develop strategies to maximize the impact of influencer collaborations on brand awareness and customer engagement.
• Analyze campaign performance data to optimize future influencer marketing initiatives.
• Build and maintain relationships with key influencers to ensure successful partnerships.
• Stay informed about industry trends and best practices in influencer marketing to enhance campaign effectiveness.

REQUIRED EDUCATION, KNOWLEDGE, AND SKILLS

• Bachelor's degree in Marketing, Business, or related field
• 3+ years of proven work experience in a similar role
• Proven experience in influencer marketing, with a focus on Instagram and TikTok campaigns
• Excellent communication and negotiation skills to effectively engage with influencers and stakeholders
• Strong analytical skills to track and optimize influencer marketing metrics such as (CAC,RAC,etc.)
• Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.