Influencer Marketing

Job Description - Influencer Marketing

About the Role

We are looking for an Influencer Marketing Lead to manage end-to-end influencer campaigns, build strong creator relationships, and drive impactful brand collaborations. The role requires a mix of creator management, campaign strategy, client coordination, creative thinking, and performance tracking.

The ideal candidate should have hands-on experience managing influencer campaigns and a strong understanding of social media, content creation, and the creator ecosystem.

Roles & Responsibilities

• Plan and execute end-to-end influencer marketing campaigns across Instagram, YouTube and other relevant platforms.
• Identify, evaluate and onboard relevant influencers and creators based on campaign objectives and target audiences.
• Develop campaign concepts, creative briefs and influencer communication.
• Manage creator relationships, negotiations, deliverables and timelines.
• Coordinate with influencers, clients, agencies and internal teams to ensure smooth campaign execution.
• Oversee content production, shoots, approvals and revisions.
• Track campaign deliverables, engagement, reach, views and other performance metrics.
• Analyse campaign performance and prepare reports with actionable insights.
• Build and maintain long-term relationships with key influencers and creators.
• Identify new creators, content trends and opportunities to strengthen brand visibility.
• Support account growth and contribute to repeat campaigns and revenue generation.
• Mentor junior team members and ensure timely and high-quality campaign delivery.

Who We're Looking For

• 2-4 years of experience in Influencer Marketing, Creator Marketing, Digital Marketing, Social Media or Account Management.
• Hands-on experience managing influencer campaigns from briefing to execution and reporting.
• Strong understanding of social media platforms and the influencer/creator ecosystem.
• Excellent communication, negotiation and stakeholder management skills.
• Strong creative and strategic thinking.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Good analytical skills with the ability to interpret campaign performance data.
• Experience working with brands, agencies or influencer marketing platforms will be an advantage.