We are looking for a creative and detail-oriented Instore Visual Merchandiser to manage the store visual presentation and ensure high-impact, commercial visual standards. This role is responsible for executing effective store layouts, window displays, and seasonal updates, contributing directly to the brand's sales targets.
The ideal candidate will have a strong eye for aesthetics, trend awareness, and a hands-on approach to implementing brand guidelines while making data-driven VM decisions to enhance the customer shopping experience.
Key Responsibilities
- Visual Merchandising Execution:
- Implement and execute mannequin styling in line with VP directives, current trends, and seasonal updates.
- Execute seasonal VM guidelines by effectively adapting brand directives to store layouts.
- Design and maintain wall and table displays to reflect innovation, creativity, and commercial appeal.
- Maintain POP and mannequin management, ensuring proper base identification, storage, returns, and care pre- and post-campaigns.
- Ensure all visual processes and procedures are implemented to maintain brand consistency across stores.
- Support Back of House management, including wardrobe imagery, POP materials, and benefit sign management.
- Analyze sales performance and business insights to make strategic VM decisions that optimize the visibility of bestsellers and key product categories.
- Document and contribute to photo reports and work with Area Visual Merchandisers (AVMs) to present VM updates and campaign records.
Marketing & Campaign Support:
- Review and ensure timely execution of visual activities in line with marketing schedules.
- Implement seasonal marketing updates, including wardrobe images, benefit signs, and promotional materials.
- Provide feedback to line managers and suppliers on the quality and content of visual materials.
- Manage VM costs, marketing props, and campaign materials to ensure efficiency and budget adherence.
- Collaborate with external agencies and marketing teams to execute campaigns, promotions, and store events effectively.
Qualifications and Skills:
- High school diploma or equivalent; a diploma or degree in Fashion, Retail, or Visual Merchandising is a plus.
- Experience:3- 5 years of experience in visual merchandising, fashion retail, or a relatad field
- Skills: Visual Merchandising Expertise: Strong understanding of store layouts, styling, display techniques, and brand alignment.
- Creativity & Trend Awareness: Ability to analyze fashion trends and translate them into compelling visual displays.
- Organizational & Business Acumen: Strong time management, attention to detail, and ability to optimize visual strategies for sales performance.
- Fluent in English (written and spoken).
