Job Purpose
Acts as a brand ambassador of the brand, keep up to date about the brand movement in terms of volume and brand identity pack types
Duties And Responsibilities
- Coordinates with cross-functional project stakeholders by ensuring alignment on priorities and plans.
- Assists in the management of product categories, including product portfolio, pricing, and profitability.
- Use market research and end-user surveys to identify appropriate actions and offer new products.
- Maintains an efficient marketing budget for allocation and spending.
- Regularly analyzes outcomes produced by specific brands or product categories.
- Develops sales promotions and product communication in collaboration with the marketing and sales teams.
- Aligns with agencies on digital initiatives in an effective and proactive manner; assesses and offers comments on ideas in comparison to the brand.
- Inspires agencies to develop brand and company communication and activities that meet objectives and appeal to customers.
- Ensures that agencies are compensated, and that purchase requests and purchase orders are submitted on schedule.
- Analyzes market conditions and assesses new brand challenges by identifying and suggesting potential portfolio optimizations.
- Assists the brand manager in the development of new products and line expansions.
- Assists in driving competitive advantage inspired by the consumer's needs.
- Collaborates with the trade marketing team on all marketing campaigns and promotions to create product exposure activities,
- Weekly reports to the brand manager on all innovation efforts linked to new brand or new line expansion.
- Works with the design team on a regular basis, informing them on new labels, updating legal wording on current labels, and developing new pack crowns.
- Assists and supervises all forms of qualitative and quantitative research, creates cutting-edge analytics, offers business insights, and defines the market's competitive dynamics and boundaries.
- Leads all digital and social media brand communications, develops best practices, implements processes, and develops the brand's social media and digital strategy.
- Creates and leads comprehensive project plans, as well as manages deliverables, deadlines, roles, and responsibilities across all functions.
