This is a commercially important role for a rising FMCG Key Account professional who knows how to grow Modern Trade accounts, manage retailer relationships, and turn trade plans into measurable sales, margin, and shelf-impact results.
You will support the growth of assigned Modern Trade accounts across the UAE, working closely with retailers and internal teams to improve sales performance, promotional return, in-store execution, and category visibility.
What will you own
- Manage and grow assigned Modern Trade accounts, with clear focus on sales, margin, distribution, and share-of-shelf.
- Build strong working relationships with key retail stakeholders and support commercial discussions.
- Develop account plans that translate business priorities into clear customer-level execution.
- Support trade agreement cycles, including pricing, rebates, promotional terms, and retailer commitments.
- Plan and execute promotional calendars based on sales potential, profitability, and ROI.
- Monitor account performance, prepare business reviews, and recommend corrective actions.
- Monitor service levels, fill rates, stock availability, and return trends to ensure operational excellence and minimise expiries and trade returns.
- Drive in-store execution, including availability, planogram compliance, POSM placement, and promotional visibility.
- Use retailer portals, internal reports, and market insights to identify opportunities and risks.
- Coordinate with sales, marketing, supply chain, finance, and trade marketing to deliver account plans and new launches.
What Makes You a Strong Fit
You are commercially sharp, data-driven, and comfortable working close to the market. You understand that success in Modern Trade is not only about listing products, it is about negotiation, execution, visibility, profitability, and follow-through.
Must-Have Requirements
- Minimum 3 years of FMCG sales or Key Account Management experience in the UAE.
- Hands-on experience with Modern Trade accounts.
- Strong understanding of trade agreements, promotional calendars, pricing, rebates, and trade terms.
- Ability to manage sales performance, margins, budgets, and ROI discussions.
- Solid exposure to in-store execution, including planograms, availability, visibility, and promotional compliance.
- Strong Excel and PowerPoint skills, with the ability to prepare clear account reviews and commercial reports.
- Confident communication skills in English, with the ability to manage retailer and internal stakeholder relationships.
- Strong organisation, follow-up, and ownership mindset.
- Experience with accounts such as Carrefour, Spinneys, Coops, petrol stations, or similar UAE retailers.
- Exposure to health food, wellness, healthcare, or consumer goods categories
Nice to Have
- Experience using retailer portals, ERP systems, or sales reporting tools.
- Arabic language skills.
- Exposure to category management or trade marketing initiatives.
- This Role May Not Be the Right Fit If
- You have only handled traditional trade, field sales, or merchandising without Modern Trade account exposure.
- You are not comfortable working with numbers, ROI, sales reports, and commercial reviews.
- You prefer a back-office sales support role rather than a customer-facing account role.
- You struggle with follow-up, execution discipline, or cross-functional coordination.
Apply If
You have UAE FMCG Modern Trade experience, enjoy managing retailer relationships, and are ready to take stronger ownership of account growth, profitability, and execution standards.
