Junior Trade Marketing Specialist

Company Description Miraco is a leading Egyptian company specializing in air conditioning and refrigeration, with a strong presence in manufacturing, distribution, HVAC contracting, commercial refrigeration, and service. Established in 1976, the company has grown from a small factory to a cutting-edge operation with over 90,000 square meters of working space and a production capacity exceeding 1 million units per year. Through strategic partnerships with Carrier and Midea, Miraco has become the largest heating, ventilation, and air conditioning company in Africa and maintains the largest dealership and air-conditioning service network in Egypt. The company is committed to delivering world-class products and services, aiming to remain the top producer and supplier in its industry as judged by customer satisfaction.

Role Description The Junior Trade Marketing Specialist role is a full-time, on-site position based in 6th of October. The role involves supporting the development and execution of trade marketing plans to drive product visibility and sales across retail and distribution channels. Daily tasks include assisting in market analysis, preparing promotional materials, coordinating in-store activations, and tracking the performance of trade campaigns. The specialist will collaborate closely with sales and marketing teams to align trade activities with overall brand and business objectives, ensuring accurate reporting and documentation of all initiatives. The role also requires maintaining strong relationships with internal stakeholders and external partners, and proactively identifying opportunities to improve trade marketing effectiveness.

Responsibilities:

• Plan and execute BTL (Below the Line) marketing campaigns, promotions, and point-of-sale activities.

• Align with sales, product, and brand teams on commercial plans.

• Analyze market data, sales performance, pricing, and competitor activities.

• Manage trade budgets efficiently, ensuring ROI on initiatives.

• Lead creation of trade communication tools, POS materials, and in-store execution standards.

• Support key account teams with tailored activation plans for each retail channel.

• Monitor execution in the field and evaluate effectiveness through consumer insights.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.

• Minimum 0-2 years of experience in trade or retail marketing.

• Strong understanding of retail dynamics, channel segmentation, and customer behavior.

• Proficient in data analysis and reporting tools (Excel, Power BI, PPTX).

• Excellent communication, project management, and cross-functional coordination skills.

• Very good English (written & spoken).

How to Apply:

Send your CV to [Confidential Information]