Position Overview
The Key Account Manager - Events & Expo is responsible for managing and developing long-term relationships with high-value clients in the events, exhibitions, trade shows, conferences, and corporate activation sectors
Key Responsibilities
- Client Relationship Management
- Serve as the primary point of contact for key clients
- Build strong client relationships and ensure satisfaction
- Conduct meetings, presentations, and follow-ups
- Understand client objectives and deliver solutions
- Business Development & Revenue Growth
- Identify new business opportunities in events & expo
- Prepare proposals and commercial offers
- Achieve revenue targets
- Provide forecasts and market insights
- Project Coordination & Execution
- Coordinate with production, design, operations, and logistics teams
- Monitor timelines, budgets, and deliverables
- Attend site visits and event days
- Ensure all approvals and documentation are completed
- Key Account Growth & Strategy
- Develop account plans to expand portfolio
- Conduct market and competitor analysis
- Support marketing and networking activities
- Contract & Financial Management
- Negotiate pricing and payment terms
- Ensure timely invoicing and collection
- Coordinate financials with finance department
- Reporting & Documentation
- Maintain CRM/ERP records
- Prepare weekly reports and visit logs
- Document client feedback and improvements
Requirements
- Bachelor's degree in Business, Marketing, or Events
- 3-7 years of experience in events/exhibitions
- Strong understanding of event production and operations
- Excellent negotiation and communication skills
- Ability to manage multiple projects
- Proficient in MS Office and CRM systems
- Key Skills & Competencies
- Client Management
- Sales & Negotiation
- Project Coordination
- Strategic Account Development
- Time Management
- Problem Solving
- Communication & Presentation
Work Conditions
- Office-based with client meetings and site visits
- Available during event build-up and dismantling
- Flexible hours during peak periods
KPIs
- Monthly revenue
- Client retention
- New accounts
- Project satisfaction score
- Profitability
- Payment collection timeline
- Proposal accuracy
